blue-cypress-spa-12  ·  L3 - Massage  ·  Millcreek (Mountain)

Owner: Joey Altobelli  ·  Manager: Matthew O'Brien  ·  Division: Salt Lake City  ·  Stage:  ·  PDS: Massage - Full Body

Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)

OptionListSell Effective MarginUnits QTDGB QTD
Three 60-Minute Full Body Massages $300.00 $210.00 0.0% 0 $0.00
Three 90 Minute sessions. $450.00 $315.00 0.0% 0 $0.00
One 60-Minute Full Body Massage $100.00 $70.00 0.0% 0 $0.00
One 90-Minute Full Body Massage $150.00 $105.00 0.0% 0 $0.00

Activity Timeline (sorted newest first)

Signing signals (blue) are recent SF task completions or opportunity field changes — they may precede the margin/price shift appearing in billing data, because only vouchers sold AFTER the signing date bill at the new rate.

3-Comparison — One 90-Minute Full Body Massage blue-cypress-spa-12

Change anchor: 2025-09-05  ·  229d since change
Price: $91.00 → $105.00

Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.

Metric Before 30dAfter 30dΔ vs Before YoYΔ vs YoY Peer Δ (bf→after)Δ vs Peer Verdict
CVR 2.9% 2.8% -4.4% 0.0% n/a -6.1% +1.7% didnt work
GB/UDV $2.92 $3.20 +9.5% $0.00 n/a -12.2% +21.7%
MVR/UDV $0.69 $0.70 +2.0% $0.00 n/a +62.7% -60.7%
Promo-spend flag. GB/UDV improved but MVR/UDV did not — gains were likely absorbed by ILS / push campaigns. Investigate promo attribution before concluding the change worked.

3-Comparison — One 60-Minute Full Body Massage blue-cypress-spa-12

Change anchor: 2025-09-05  ·  229d since change
Price: $63.00 → $70.00

Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.

Metric Before 30dAfter 30dΔ vs Before YoYΔ vs YoY Peer Δ (bf→after)Δ vs Peer Verdict
CVR 2.7% 4.0% +48.6% 0.0% n/a -8.6% +57.2% worked
GB/UDV $1.85 $2.96 +60.1% $0.00 n/a -10.4% +70.5%
MVR/UDV $0.42 $0.66 +58.2% $0.00 n/a -43.4% +101.6%

SF Context

Churn-threat classification from sales cases and tasks: sf data insufficient

No churn-threat keywords detected in recent cases or tasks.

0 recent case(s) and 0 recent task(s) in 730-day lookback.