bloom-head-spa-and-massage · L3 - Massage · Farmers Branch (South Central)
Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)
| Option | List | Sell | Effective Margin | Units QTD | GB QTD |
|---|---|---|---|---|---|
| Couples 60-Minute Full Body Massage | $159.00 | $130.62 | 30.0% | 7 | $914.34 |
| One 60-Minute Full Body Massage | $100.00 | $70.00 | 30.0% | 7 | $490.00 |
| One 90-Minute Full Body Massage | $100.00 | $85.00 | 0.0% | 0 | $0.00 |
Activity Timeline (sorted newest first)
- 2026-03-18 Price change on One 60-Minute Full Body Massage — $60.00 → $70.00 analysed below
3-Comparison — One 60-Minute Full Body Massage bloom-head-spa-and-massage
Change anchor: 2026-03-18
· 35d since change
Price: $60.00 → $70.00
Price: $60.00 → $70.00
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 0.9% | 0.8% | -3.9% | 0.0% | n/a | +5.1% | -9.0% | inconclusive |
| GB/UDV | $0.61 | $0.65 | +6.7% | $0.00 | n/a | +5.2% | +1.4% | |
| MVR/UDV | $0.12 | $0.11 | -9.6% | $0.00 | n/a | -54.5% | +44.9% |
Promo-spend flag. GB/UDV improved but MVR/UDV did not — gains were likely absorbed by ILS / push campaigns. Investigate promo attribution before concluding the change worked.
SF Context
Churn-threat classification from sales cases and tasks: sf data insufficient
No churn-threat keywords detected in recent cases or tasks.