bless-head-spa-and-wellness-1 · L3 - Massage · Wylie (South Central)
Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)
| Option | List | Sell | Effective Margin | Units QTD | GB QTD |
|---|---|---|---|---|---|
| 60 minutes Body Massage for One | $98.00 | $78.40 | 19.4% | 10 | $784.00 |
| Couples 60 minutes Body Massage | $196.00 | $156.80 | 20.0% | 4 | $627.20 |
| 120 minutes Body Massage for One | $178.00 | $124.60 | 0.0% | 0 | $0.00 |
| Couples 90 minutes Body Massage | $276.00 | $220.80 | 0.0% | 0 | $0.00 |
| 90 minutes Body Massage for One | $138.00 | $110.40 | 25.4% | 22 | $2,428.80 |
Activity Timeline (sorted newest first)
- 2026-01-01 Margin change on 90 minutes Body Massage for One — 20.5% → 25.4% analysed below
- 2025-12-31 Price change on Couples 60 minutes Body Massage — $125.00 → $156.80 analysed below
- 2025-12-24 Price change on 90 minutes Body Massage for One — $88.00 → $110.40
- 2025-12-22 Price change on 120 minutes Body Massage for One — $128.00 → $142.40 analysed below
- 2025-12-17 Price change on 60 minutes Body Massage for One — $63.00 → $79.00 analysed below
3-Comparison — 90 minutes Body Massage for One bless-head-spa-and-wellness-1
Margin: 20.5% → 25.4% (4.9pp)
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 1.6% | 1.7% | +3.1% | 0.0% | n/a | -21.7% | +24.8% | didnt work |
| GB/UDV | $1.61 | $1.86 | +15.6% | $0.00 | n/a | -21.6% | +37.1% | |
| MVR/UDV | $0.19 | $0.20 | +8.0% | $0.00 | n/a | +51.8% | -43.8% |
3-Comparison — 60 minutes Body Massage for One bless-head-spa-and-wellness-1
Price: $63.00 → $79.00
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 2.4% | 1.5% | -37.8% | 0.0% | n/a | +12.8% | -50.6% | didnt work |
| GB/UDV | $1.75 | $1.16 | -33.9% | $0.00 | n/a | +16.4% | -50.3% | |
| MVR/UDV | $0.18 | $0.14 | -22.6% | $0.00 | n/a | -26.8% | +4.3% |
3-Comparison — 120 minutes Body Massage for One bless-head-spa-and-wellness-1
Price: $128.00 → $142.40
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 0.8% | 1.5% | +93.4% | 0.0% | n/a | -2.5% | +95.8% | didnt work |
| GB/UDV | $0.99 | $2.36 | +137.8% | $0.00 | n/a | -3.4% | +141.2% | |
| MVR/UDV | $0.10 | $0.37 | +258.0% | $0.00 | n/a | +419.1% | -161.1% |
3-Comparison — Couples 60 minutes Body Massage bless-head-spa-and-wellness-1
Price: $125.00 → $156.80
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 0.9% | 0.5% | -44.3% | 0.0% | n/a | -18.2% | -26.2% | didnt work |
| GB/UDV | $1.44 | $0.80 | -44.3% | $0.00 | n/a | -17.8% | -26.4% | |
| MVR/UDV | $0.20 | $0.13 | -35.4% | $0.00 | n/a | -18.7% | -16.7% |
SF Context
Churn-threat classification from sales cases and tasks: sf data insufficient
No churn-threat keywords detected in recent cases or tasks.