beyond-the-skin-5-1  ·  L3 - Massage  ·  Chelmsford (Northeast)

Owner: Giovanni Gabriel Castro Murga  ·  Manager: Carlos Enrique Vasquez Ruano  ·  Division: Boston  ·  Stage:  ·  PDS: Massage - Lymphatic Drainage

Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)

OptionListSell Effective MarginUnits QTDGB QTD
90 Minutes: Lymphatic Drainage Massage $140.00 $98.00 0.0% 0 $0.00
60 Minutes: Lymphatic Drainage massage $115.00 $80.50 30.0% 9 $724.50
60 Minutes: 2 sessions of lymphatic drainage $230.00 $144.90 0.0% 0 $0.00

Activity Timeline (sorted newest first)

Signing signals (blue) are recent SF task completions or opportunity field changes — they may precede the margin/price shift appearing in billing data, because only vouchers sold AFTER the signing date bill at the new rate.

3-Comparison — 60 Minutes: Lymphatic Drainage massage beyond-the-skin-5-1

Change anchor: 2026-02-06  ·  75d since change
Price: $69.00 → $72.45

Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.

Metric Before 30dAfter 30dΔ vs Before YoYΔ vs YoY Peer Δ (bf→after)Δ vs Peer Verdict
CVR 1.5% 1.6% +9.4% 0.0% n/a +1.2% +8.2% didnt work
GB/UDV $1.03 $1.16 +13.2% $0.00 n/a +9.6% +3.7%
MVR/UDV $0.22 $0.28 +26.0% $0.00 n/a +525.5% -499.5%

SF Context

Churn-threat classification from sales cases and tasks: sf data insufficient

No churn-threat keywords detected in recent cases or tasks.

0 recent case(s) and 0 recent task(s) in 730-day lookback.