beautyx-massage-lash  ·  L3 - Massage  ·  Irvine (Pacific South)

Owner: Merchant Support  ·  Manager: Ankur Goyal  ·  Division: Orange County  ·  Stage:  ·  PDS: Massage - Couples

Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)

OptionListSell Effective MarginUnits QTDGB QTD
30 min swears or deep tissue massage $80.00 $35.00 0.0% 0 $0.00
70 Minute Couples Massage w Hot Stone, Body Scrub, Aromatherapy & Essential Oils $339.99 $109.00 0.0% 0 $0.00
40 Minute Swedish or Deep Tissue Massage- No Add ons $119.01 $39.00 0.0% 0 $0.00
50 Minute couple Massage deep tissue massage w hot stone $300.00 $105.00 0.0% 0 $0.00
90 Minute Swedish or Deep Tissue Massage w Hot Stone, Body Scrub, Aromatherapy $279.98 $99.00 0.0% 0 $0.00
45 Min Swedish or Deep Tissue Massage w Hot Stone, Body Scrub and Aromatherapy $159.99 $48.99 0.0% 0 $0.00

Activity Timeline (sorted newest first)

Signing signals (blue) are recent SF task completions or opportunity field changes — they may precede the margin/price shift appearing in billing data, because only vouchers sold AFTER the signing date bill at the new rate.

3-Comparison — 45 Min Swedish or Deep Tissue Massage w Hot Stone, Body Scrub and Aromatherapy beautyx-massage-lash

Change anchor: 2025-07-14  ·  282d since change
Price: $59.00 → $48.99

Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.

Metric Before 30dAfter 30dΔ vs Before YoYΔ vs YoY Peer Δ (bf→after)Δ vs Peer Verdict
CVR 0.5% 2.8% +442.7% 0.0% n/a +12.1% +430.6% didnt work
GB/UDV $0.45 $1.66 +269.1% $0.00 n/a +13.6% +255.5%
MVR/UDV $0.06 $0.25 +301.1% $0.00 n/a +606.6% -305.5%
Promo-spend flag. GB/UDV improved but MVR/UDV did not — gains were likely absorbed by ILS / push campaigns. Investigate promo attribution before concluding the change worked.

3-Comparison — 70 Minute Couples Massage w Hot Stone, Body Scrub, Aromatherapy & Essential Oils beautyx-massage-lash

Change anchor: 2025-07-24  ·  272d since change
Price: $129.00 → $109.00

Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.

Metric Before 30dAfter 30dΔ vs Before YoYΔ vs YoY Peer Δ (bf→after)Δ vs Peer Verdict
CVR 0.9% 1.9% +116.8% 0.0% n/a +23.1% +93.7% didnt work
GB/UDV $1.08 $2.10 +95.3% $0.00 n/a +21.1% +74.2%
MVR/UDV $0.20 $0.32 +57.8% $0.00 n/a +491.1% -433.3%
Promo-spend flag. GB/UDV improved but MVR/UDV did not — gains were likely absorbed by ILS / push campaigns. Investigate promo attribution before concluding the change worked.

3-Comparison — 90 Minute Swedish or Deep Tissue Massage w Hot Stone, Body Scrub, Aromatherapy beautyx-massage-lash

Change anchor: 2025-07-14  ·  282d since change
Price: $109.00 → $99.00

Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.

Metric Before 30dAfter 30dΔ vs Before YoYΔ vs YoY Peer Δ (bf→after)Δ vs Peer Verdict
CVR 0.4% 1.1% +189.5% 0.0% n/a +15.7% +173.8% inconclusive
GB/UDV $0.41 $1.32 +219.2% $0.00 n/a +20.0% +199.2%
MVR/UDV $0.06 $0.23 +303.1% $0.00 n/a +308.9% -5.8%
Promo-spend flag. GB/UDV improved but MVR/UDV did not — gains were likely absorbed by ILS / push campaigns. Investigate promo attribution before concluding the change worked.

3-Comparison — 40 Minute Swedish or Deep Tissue Massage- No Add ons beautyx-massage-lash

Change anchor: 2025-07-15  ·  281d since change
Price: $49.00 → $39.00

Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.

Metric Before 30dAfter 30dΔ vs Before YoYΔ vs YoY Peer Δ (bf→after)Δ vs Peer Verdict
CVR 0.8% 2.0% +153.9% 0.0% n/a +9.8% +144.1% didnt work
GB/UDV $0.45 $0.94 +106.5% $0.00 n/a +14.2% +92.3%
MVR/UDV $0.07 $0.15 +97.7% $0.00 n/a +300.9% -203.2%
Promo-spend flag. GB/UDV improved but MVR/UDV did not — gains were likely absorbed by ILS / push campaigns. Investigate promo attribution before concluding the change worked.

SF Context

Churn-threat classification from sales cases and tasks: sf data insufficient

No churn-threat keywords detected in recent cases or tasks.

0 recent case(s) and 0 recent task(s) in 730-day lookback.