beautylab-by-j-2 · L3 - Massage · Niagara Falls (Midwest)
Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)
| Option | List | Sell | Effective Margin | Units QTD | GB QTD |
|---|---|---|---|---|---|
| 60 minute Hot Stone Massage | $148.00 | $81.40 | 0.0% | 0 | $0.00 |
| 90 minute Relaxation Massage | $158.00 | $86.90 | 20.0% | 1 | $86.90 |
| 90 minute Hot Stone Massage | $168.00 | $92.40 | 20.0% | 1 | $92.40 |
| 60 minute Relaxation Massage | $138.00 | $75.90 | 0.0% | 0 | $0.00 |
Activity Timeline (sorted newest first)
- 2025-10-01 Margin change on 60 minute Relaxation Massage — 25.7% → 20.0% analysed below
- 2025-05-11 Price change on 60 minute Relaxation Massage — $65.00 → $75.90
- 2025-03-28 Price change on 90 minute Relaxation Massage — $79.00 → $86.90 analysed below
3-Comparison — 60 minute Relaxation Massage beautylab-by-j-2
Margin: 25.7% → 20.0% (-5.7pp)
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 0.0% | 4.2% | n/a | 0.0% | n/a | +14.1% | n/a | insufficient data |
| GB/UDV | $0.00 | $3.16 | n/a | $0.00 | n/a | +21.6% | n/a | |
| MVR/UDV | $0.00 | $0.25 | n/a | $0.00 | n/a | +11.5% | n/a |
3-Comparison — 90 minute Relaxation Massage beautylab-by-j-2
Price: $79.00 → $86.90
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 9.8% | 4.9% | -49.8% | 0.0% | n/a | -17.1% | -32.8% | didnt work |
| GB/UDV | $9.60 | $4.27 | -55.5% | $0.00 | n/a | -15.1% | -40.4% | |
| MVR/UDV | $0.89 | $0.33 | -62.5% | $0.00 | n/a | -16.9% | -45.6% |
SF Context
Churn-threat classification from sales cases and tasks: sf data insufficient
No churn-threat keywords detected in recent cases or tasks.