beauty-wellness-briana-s-2  ·  L3 - Massage  ·  Dallas (South Central)

Owner: Michael Stuart Moreno Portillo  ·  Manager: Carlos Enrique Vasquez Ruano  ·  Division: Dallas  ·  Stage:  ·  PDS: Massage - Lymphatic Drainage

Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)

OptionListSell Effective MarginUnits QTDGB QTD
One 45 Minute Post Surgery Lymphatic Massage $150.00 $79.50 0.0% 0 $0.00
Three 45 Minute Post Surgery Lymphatic Massage $450.00 $225.00 0.0% 0 $0.00
Two 45 Minute Post Surgery Lymphatic Massage $300.00 $150.00 0.0% 0 $0.00

Activity Timeline (sorted newest first)

Signing signals (blue) are recent SF task completions or opportunity field changes — they may precede the margin/price shift appearing in billing data, because only vouchers sold AFTER the signing date bill at the new rate.

3-Comparison — Three 45 Minute Post Surgery Lymphatic Massage beauty-wellness-briana-s-2

Change anchor: 2025-05-20  ·  337d since change
Price: $199.00 → $225.00

Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.

Metric Before 30dAfter 30dΔ vs Before YoYΔ vs YoY Peer Δ (bf→after)Δ vs Peer Verdict
CVR 1.8% 1.4% -18.5% 0.0% n/a -16.8% -1.7% didnt work
GB/UDV $3.54 $3.26 -7.8% $0.00 n/a -13.1% +5.3%
MVR/UDV $0.75 $0.53 -29.3% $0.00 n/a -12.2% -17.1%
Promo-spend flag. GB/UDV improved but MVR/UDV did not — gains were likely absorbed by ILS / push campaigns. Investigate promo attribution before concluding the change worked.

3-Comparison — One 45 Minute Post Surgery Lymphatic Massage beauty-wellness-briana-s-2

Change anchor: 2025-06-01  ·  325d since change
Price: $69.99 → $79.50

Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.

Metric Before 30dAfter 30dΔ vs Before YoYΔ vs YoY Peer Δ (bf→after)Δ vs Peer Verdict
CVR 0.8% 1.6% +114.9% 0.0% n/a -21.5% +136.4% worked
GB/UDV $0.53 $1.29 +144.1% $0.00 n/a -20.8% +164.9%
MVR/UDV $0.07 $0.21 +198.7% $0.00 n/a -44.2% +243.0%

SF Context

Churn-threat classification from sales cases and tasks: sf data insufficient

No churn-threat keywords detected in recent cases or tasks.

0 recent case(s) and 0 recent task(s) in 730-day lookback.