beauty-soul-spa-1-4 · L3 - Massage · Everett (Northeast)
Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)
| Option | List | Sell | Effective Margin | Units QTD | GB QTD |
|---|---|---|---|---|---|
| 60-Minute Swedish or Deep-Tissue Massage | $80.00 | $70.40 | 27.8% | 9 | $570.24 |
Activity Timeline (sorted newest first)
- 2025-11-01 Margin change on 60-Minute Swedish or Deep-Tissue Massage — 31.9% → 27.8% analysed below
- 2025-10-31 Price change on 60-Minute Swedish or Deep-Tissue Massage — $70.40 → $63.36
3-Comparison — 60-Minute Swedish or Deep-Tissue Massage beauty-soul-spa-1-4
Change anchor: 2025-11-01
· 172d since change
Margin: 31.9% → 27.8% (-4.1pp)
Margin: 31.9% → 27.8% (-4.1pp)
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 5.2% | 4.7% | -9.5% | 0.0% | n/a | +11.7% | -21.2% | didnt work |
| GB/UDV | $3.63 | $3.20 | -11.8% | $0.00 | n/a | +12.2% | -24.0% | |
| MVR/UDV | $0.67 | $0.42 | -37.6% | $0.00 | n/a | -15.4% | -22.2% |
SF Context
Churn-threat classification from sales cases and tasks: sf data insufficient
No churn-threat keywords detected in recent cases or tasks.