beauty-by-sofia-1-1  ·  L3 - Massage  ·  Cumming (Southeast)

Owner: Michael Stuart Moreno Portillo  ·  Manager: Carlos Enrique Vasquez Ruano  ·  Division: Atlanta  ·  Stage:  ·  PDS: Massage - Lymphatic Drainage

Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)

OptionListSell Effective MarginUnits QTDGB QTD
Two 45 Minute Lymphatic Drainage Face Massage Sessions $140.00 $98.00 0.0% 0 $0.00
60 Minute Aromatherapy Face Massage $110.00 $89.00 0.0% 0 $0.00
45 Minute Scalp Massage $45.00 $35.00 0.0% 0 $0.00
45 Minute Lymphatic Drainage Face Massage $120.00 $99.00 40.0% 2 $198.00
One 45-min Coconut Oil Scalp Massage $85.00 $69.00 0.0% 0 $0.00
Needle-Free Filler Facial $350.01 $219.00 0.0% 0 $0.00

Activity Timeline (sorted newest first)

Signing signals (blue) are recent SF task completions or opportunity field changes — they may precede the margin/price shift appearing in billing data, because only vouchers sold AFTER the signing date bill at the new rate.

3-Comparison — 45 Minute Lymphatic Drainage Face Massage beauty-by-sofia-1-1

Change anchor: 2025-08-16  ·  249d since change
Price: $50.00 → $99.00

Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.

Metric Before 30dAfter 30dΔ vs Before YoYΔ vs YoY Peer Δ (bf→after)Δ vs Peer Verdict
CVR 0.0% 0.4% n/a 0.0% n/a +10.5% n/a insufficient data
GB/UDV $0.00 $0.42 n/a $0.00 n/a +12.1% n/a
MVR/UDV $0.00 $0.14 n/a $0.00 n/a +9.4% n/a

SF Context

Churn-threat classification from sales cases and tasks: sf data insufficient

No churn-threat keywords detected in recent cases or tasks.

0 recent case(s) and 0 recent task(s) in 730-day lookback.