beaute-body-bar · L3 - Massage · Washington (East)
Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)
| Option | List | Sell | Effective Margin | Units QTD | GB QTD |
|---|---|---|---|---|---|
| 60 Minute Signature (Swedish and Deep Tissue) Massage | $140.00 | $98.00 | 35.0% | 10 | $980.00 |
| 60 Minute Swedish Massage with Choice of 15 Min Scrub | $195.01 | $125.00 | 0.0% | 0 | $0.00 |
| 60 Minute Aromatherapy Massage | $140.00 | $98.00 | 0.0% | 0 | $0.00 |
| 60 Minute Deep Tissue Massage | $140.00 | $98.00 | 0.0% | 0 | $0.00 |
| 60 Minute Sports Massage | $170.00 | $108.00 | 35.0% | 2 | $196.00 |
| 60 Minute Swedish Massage | $160.01 | $105.00 | 35.0% | 6 | $588.00 |
Activity Timeline (sorted newest first)
- 2025-06-01 Margin change on 60 Minute Signature (Swedish and Deep Tissue) Massage — 37.9% → 35.0% analysed below
- 2025-04-12 Price change on 60 Minute Aromatherapy Massage — $87.50 → $98.00 analysed below
- 2025-03-22 Price change on 60 Minute Sports Massage — $91.00 → $98.00 analysed below
- 2025-02-25 Price change on 60 Minute Swedish Massage — $77.00 → $91.00 analysed below
- 2025-02-24 Price change on 60 Minute Signature (Swedish and Deep Tissue) Massage — $77.00 → $98.00
3-Comparison — 60 Minute Signature (Swedish and Deep Tissue) Massage beaute-body-bar
Margin: 37.9% → 35.0% (-2.9pp)
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 2.2% | 0.9% | -60.8% | 0.0% | n/a | -10.7% | -50.2% | worked |
| GB/UDV | $2.38 | $2.26 | -5.1% | $0.00 | n/a | +18.3% | -23.3% | |
| MVR/UDV | $0.27 | $0.52 | +93.5% | $0.00 | n/a | +51.4% | +42.1% |
3-Comparison — 60 Minute Aromatherapy Massage beaute-body-bar
Price: $87.50 → $98.00
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 0.0% | 1.0% | n/a | 0.0% | n/a | +17.2% | n/a | insufficient data |
| GB/UDV | $0.00 | $1.02 | n/a | $0.00 | n/a | +17.8% | n/a | |
| MVR/UDV | $0.00 | $0.24 | n/a | $0.00 | n/a | +12.4% | n/a |
3-Comparison — 60 Minute Sports Massage beaute-body-bar
Price: $91.00 → $98.00
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 0.4% | 0.6% | +51.1% | 0.0% | n/a | +4.6% | +46.5% | worked |
| GB/UDV | $0.35 | $0.73 | +106.4% | $0.00 | n/a | +21.5% | +84.9% | |
| MVR/UDV | $0.09 | $0.15 | +72.0% | $0.00 | n/a | +3.4% | +68.5% |
3-Comparison — 60 Minute Swedish Massage beaute-body-bar
Price: $77.00 → $91.00
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 1.9% | 1.4% | -23.4% | 0.0% | n/a | -26.1% | +2.7% | didnt work |
| GB/UDV | $1.43 | $1.29 | -9.5% | $0.00 | n/a | -12.1% | +2.6% | |
| MVR/UDV | $0.37 | $0.28 | -24.8% | $0.00 | n/a | -13.9% | -10.9% |
SF Context
Churn-threat classification from sales cases and tasks: sf data insufficient
No churn-threat keywords detected in recent cases or tasks.