be-well-therapy-1  ·  L3 - Massage  ·  Costa Mesa (Pacific South)

Owner: Michael Stuart Moreno Portillo  ·  Manager: Carlos Enrique Vasquez Ruano  ·  Division: Orange County  ·  Stage:  ·  PDS: Massage - Choice of - In Spa

Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)

OptionListSell Effective MarginUnits QTDGB QTD
90 Minutes: Choice of Massage $120.00 $84.00 35.0% 39 $3,276.00
60 Minutes: Choice of Massage $90.00 $63.00 34.0% 30 $1,890.00

Activity Timeline (sorted newest first)

Signing signals (blue) are recent SF task completions or opportunity field changes — they may precede the margin/price shift appearing in billing data, because only vouchers sold AFTER the signing date bill at the new rate.

3-Comparison — 60 Minutes: Choice of Massage be-well-therapy-1

Change anchor: 2025-08-09  ·  256d since change
Price: $54.00 → $63.00

Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.

Metric Before 30dAfter 30dΔ vs Before YoYΔ vs YoY Peer Δ (bf→after)Δ vs Peer Verdict
CVR 4.3% 2.9% -33.9% 0.0% n/a +12.9% -46.8% didnt work
GB/UDV $2.32 $2.61 +12.3% $0.00 n/a +2.3% +10.0%
MVR/UDV $0.45 $0.24 -47.6% $0.00 n/a +41.3% -89.0%
Promo-spend flag. GB/UDV improved but MVR/UDV did not — gains were likely absorbed by ILS / push campaigns. Investigate promo attribution before concluding the change worked.

3-Comparison — 90 Minutes: Choice of Massage be-well-therapy-1

Change anchor: 2025-08-10  ·  255d since change
Price: $72.00 → $84.00

Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.

Metric Before 30dAfter 30dΔ vs Before YoYΔ vs YoY Peer Δ (bf→after)Δ vs Peer Verdict
CVR 5.6% 2.0% -64.8% 0.0% n/a +9.4% -74.2% didnt work
GB/UDV $3.68 $1.65 -55.2% $0.00 n/a +13.3% -68.6%
MVR/UDV $0.67 $0.35 -48.4% $0.00 n/a +6.7% -55.1%

SF Context

Churn-threat classification from sales cases and tasks: sf data insufficient

No churn-threat keywords detected in recent cases or tasks.

0 recent case(s) and 0 recent task(s) in 730-day lookback.