bayfront-salon-and-spa · L3 - Massage · Sarasota (Southeast)
Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)
| Option | List | Sell | Effective Margin | Units QTD | GB QTD |
|---|---|---|---|---|---|
| 90 Minutes: Relaxation Massage | $95.00 | $57.00 | 0.0% | 0 | $0.00 |
| 90- Minute Hot Stone Massage | $110.00 | $66.00 | 0.0% | 0 | $0.00 |
| 60 Minutes: Relaxation Massage | $70.00 | $45.00 | 0.0% | 0 | $0.00 |
Activity Timeline (sorted newest first)
- 2025-07-29 Price change on 90 Minutes: Relaxation Massage — $50.00 → $57.00 analysed below
3-Comparison — 90 Minutes: Relaxation Massage bayfront-salon-and-spa
Change anchor: 2025-07-29
· 267d since change
Price: $50.00 → $57.00
Price: $50.00 → $57.00
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 4.3% | 4.6% | +7.2% | 0.0% | n/a | n/a | n/a | insufficient data |
| GB/UDV | $2.58 | $2.82 | +9.1% | $0.00 | n/a | n/a | n/a | |
| MVR/UDV | $0.90 | $0.31 | -65.2% | $0.00 | n/a | n/a | n/a |
Promo-spend flag. GB/UDV improved but MVR/UDV did not — gains were likely absorbed by ILS / push campaigns. Investigate promo attribution before concluding the change worked.
Peer data stubbed (Phase 1). Peer cohort query is not yet wired, so the "Δ vs Peer" column shows n/a. Verdict is computed from Before and YoY signals only. Phase 2 will add the real cohort.
SF Context
Churn-threat classification from sales cases and tasks: sf data insufficient
No churn-threat keywords detected in recent cases or tasks.