balance-status-4 · L3 - Massage · Decatur (Southeast)
Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)
| Option | List | Sell | Effective Margin | Units QTD | GB QTD |
|---|---|---|---|---|---|
| 90-Min Deep Tissue Massage | $140.01 | $99.00 | 34.3% | 3 | $297.00 |
| One 60-Minute Full Body Massage | $119.99 | $65.00 | 40.0% | 15 | $975.00 |
| One 90-Minute Swedish Deep Tissue or Full Body Massage with Add-On | $179.99 | $109.00 | 23.5% | 1 | $98.10 |
| 90-Min Swedish Massage | $140.01 | $101.00 | 0.0% | 0 | $0.00 |
| One 60-Minute Swedish Deep Tissue or Full Body Massage with Add-On | $160.02 | $75.00 | 38.0% | 2 | $150.00 |
Activity Timeline (sorted newest first)
- 2025-07-01 Margin change on 90-Min Deep Tissue Massage — 50.0% → 34.3% analysed below
- 2025-07-01 Margin change on One 60-Minute Full Body Massage — 47.9% → 40.0% analysed below
- 2025-06-28 Price change on One 60-Minute Full Body Massage — $60.00 → $65.00
3-Comparison — 90-Min Deep Tissue Massage balance-status-4
Margin: 50.0% → 34.3% (-15.7pp)
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 1.0% | 1.1% | +9.9% | 0.0% | n/a | -4.2% | +14.1% | worked |
| GB/UDV | $0.98 | $1.06 | +7.7% | $0.00 | n/a | -6.3% | +14.0% | |
| MVR/UDV | $0.21 | $0.22 | +3.2% | $0.00 | n/a | -859.6% | +862.7% |
3-Comparison — One 60-Minute Full Body Massage balance-status-4
Margin: 47.9% → 40.0% (-7.9pp)
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 3.1% | 1.9% | -37.6% | 0.0% | n/a | -3.2% | -34.3% | didnt work |
| GB/UDV | $2.47 | $1.39 | -43.8% | $0.00 | n/a | -2.0% | -41.9% | |
| MVR/UDV | $0.57 | $0.32 | -43.6% | $0.00 | n/a | -237.7% | +194.1% |
SF Context
Churn-threat classification from sales cases and tasks: sf data insufficient
No churn-threat keywords detected in recent cases or tasks.