backfit-phoenix-az-2 · L3 - Massage · Phoenix (Mountain)
Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)
| Option | List | Sell | Effective Margin | Units QTD | GB QTD |
|---|---|---|---|---|---|
| One 60 Minute Massage Choice of Therapeutic or Deep Tissue with Exam XRays and A | $145.00 | $59.00 | 0.0% | 0 | $0.00 |
| One 90-minute therapeutic massage, including 5-minute comp. consultation | $100.00 | $45.00 | 0.0% | 0 | $0.00 |
| 120 minutes: Choice of Massage | $154.99 | $79.00 | 0.0% | 0 | $0.00 |
| One 60-minute therapeutic massage, including 5-minute comp. consultation | $145.00 | $59.00 | 0.0% | 0 | $0.00 |
Activity Timeline (sorted newest first)
- 2026-02-03 Price change on One 60-minute therapeutic massage, including 5-minute comp. consultation — $48.00 → $59.00 analysed below
- 2025-11-02 Price change on One 60-minute therapeutic massage, including 5-minute comp. consultation — $32.00 → $48.00
- 2025-11-01 Margin change on One 60-minute therapeutic massage, including 5-minute comp. consultation — 36.1% → 40.0%
3-Comparison — One 60-minute therapeutic massage, including 5-minute comp. consultation backfit-phoenix-az-2
Change anchor: 2026-02-03
· 78d since change
Price: $48.00 → $59.00
Price: $48.00 → $59.00
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 2.4% | 2.0% | -15.1% | 0.0% | n/a | -52.2% | +37.1% | worked |
| GB/UDV | $1.29 | $1.25 | -3.4% | $0.00 | n/a | -49.1% | +45.7% | |
| MVR/UDV | $0.31 | $0.31 | +0.3% | $0.00 | n/a | -394.0% | +394.3% |
SF Context
Churn-threat classification from sales cases and tasks: sf data insufficient
No churn-threat keywords detected in recent cases or tasks.