backfit-health-spine-in-desert-ridge-1-1 · L3 - Massage · Phoenix (Mountain)
Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)
| Option | List | Sell | Effective Margin | Units QTD | GB QTD |
|---|---|---|---|---|---|
| 90 Minutes: Choice of Massage | $110.00 | $49.50 | 0.0% | 0 | $0.00 |
| 120: Choice of massage | $154.99 | $79.00 | 0.0% | 0 | $0.00 |
| 60 Minutes: Choice of Massage | $145.00 | $59.00 | 0.0% | 0 | $0.00 |
| One 60 Minute Massage Choice of Therapeutic or Deep Tissue with Exam XRays and A | $145.00 | $59.00 | 0.0% | 0 | $0.00 |
Activity Timeline (sorted newest first)
- 2026-02-03 Price change on 60 Minutes: Choice of Massage — $48.00 → $59.00 analysed below
- 2025-10-24 Price change on 60 Minutes: Choice of Massage — $36.00 → $48.00
3-Comparison — 60 Minutes: Choice of Massage backfit-health-spine-in-desert-ridge-1-1
Change anchor: 2026-02-03
· 78d since change
Price: $48.00 → $59.00
Price: $48.00 → $59.00
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 2.6% | 1.3% | -49.3% | 0.0% | n/a | -52.2% | +2.8% | didnt work |
| GB/UDV | $1.45 | $0.93 | -35.8% | $0.00 | n/a | -49.1% | +13.3% | |
| MVR/UDV | $0.30 | $0.17 | -44.9% | $0.00 | n/a | -394.0% | +349.1% |
SF Context
Churn-threat classification from sales cases and tasks: sf data insufficient
No churn-threat keywords detected in recent cases or tasks.