backfit-goodyear-3 · L3 - Massage · Goodyear (Mountain)
Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)
| Option | List | Sell | Effective Margin | Units QTD | GB QTD |
|---|---|---|---|---|---|
| One 120-Minute Massage: Choice of Therapeutic or Deep Tissue | $154.99 | $79.00 | 0.0% | 0 | $0.00 |
| One 60 Minute Massage Choice of Therapeutic or Deep Tissue with Exam XRays and A | $145.00 | $59.00 | 0.0% | 0 | $0.00 |
| One 60-Minute Massage: Choice of Therapeutic or Deep Tissue | $145.00 | $59.00 | 0.0% | 0 | $0.00 |
Activity Timeline (sorted newest first)
- 2026-02-04 Price change on One 60-Minute Massage: Choice of Therapeutic or Deep Tissue — $48.00 → $59.00 analysed below
3-Comparison — One 60-Minute Massage: Choice of Therapeutic or Deep Tissue backfit-goodyear-3
Change anchor: 2026-02-04
· 77d since change
Price: $48.00 → $59.00
Price: $48.00 → $59.00
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 3.1% | 2.0% | -34.7% | 0.0% | n/a | -11.1% | -23.6% | worked |
| GB/UDV | $1.82 | $1.52 | -16.6% | $0.00 | n/a | -16.7% | +0.1% | |
| MVR/UDV | $0.40 | $0.40 | -1.1% | $0.00 | n/a | -781.7% | +780.6% |
SF Context
Churn-threat classification from sales cases and tasks: sf data insufficient
No churn-threat keywords detected in recent cases or tasks.