b-g-wellness · L3 - Massage · Roswell (Southeast)
Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)
| Option | List | Sell | Effective Margin | Units QTD | GB QTD |
|---|---|---|---|---|---|
| The Zen Scalp Ritual'' – 60-Minute Detox | $95.00 | $90.00 | 0.0% | 0 | $0.00 |
| 90-Minute Japanese Scalp Detox | $185.00 | $162.50 | 0.0% | 0 | $0.00 |
| 60 min essential head spa with Massage on shoulders,neck,scalp, he... | $130.00 | $117.00 | 0.0% | 0 | $0.00 |
Activity Timeline (sorted newest first)
- 2025-07-01 Margin change on 90-Minute Japanese Scalp Detox — 100.0% → 45.0% analysed below
- 2025-07-01 Margin change on 60 min essential head spa with Massage on shoulders,neck,scalp, he... — 100.0% → 45.0% analysed below
3-Comparison — 90-Minute Japanese Scalp Detox b-g-wellness
Margin: 100.0% → 45.0% (-55.0pp)
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 0.6% | 0.3% | -50.1% | 0.0% | n/a | +0.6% | -50.7% | didnt work |
| GB/UDV | $1.01 | $0.51 | -50.1% | $0.00 | n/a | -6.0% | -44.1% | |
| MVR/UDV | $0.54 | $0.13 | -76.0% | $0.00 | n/a | -481.2% | +405.2% |
3-Comparison — 60 min essential head spa with Massage on shoulders,neck,scalp, he... b-g-wellness
Margin: 100.0% → 45.0% (-55.0pp)
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 0.4% | 0.3% | -25.2% | 0.0% | n/a | +3.0% | -28.2% | didnt work |
| GB/UDV | $0.49 | $0.36 | -25.2% | $0.00 | n/a | +9.5% | -34.6% | |
| MVR/UDV | $0.35 | $0.05 | -85.5% | $0.00 | n/a | -478.7% | +393.2% |
SF Context
Churn-threat classification from sales cases and tasks: sf data insufficient
No churn-threat keywords detected in recent cases or tasks.