b-and-g-wellness · L3 - Massage · Roswell (Southeast)
Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)
| Option | List | Sell | Effective Margin | Units QTD | GB QTD |
|---|---|---|---|---|---|
| 45 min relaxin massage back massage and hot stones | $85.00 | $40.80 | 0.0% | 0 | $0.00 |
| 60 Minutes: Choice of Massage | $90.00 | $69.60 | 0.0% | 0 | $0.00 |
Activity Timeline (sorted newest first)
- 2025-08-01 Margin change on 60 Minutes: Choice of Massage — 63.3% → 45.0% analysed below
3-Comparison — 60 Minutes: Choice of Massage b-and-g-wellness
Change anchor: 2025-08-01
· 264d since change
Margin: 63.3% → 45.0% (-18.3pp)
Margin: 63.3% → 45.0% (-18.3pp)
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 2.6% | 2.1% | -21.2% | 0.0% | n/a | +12.7% | -34.0% | didnt work |
| GB/UDV | $1.82 | $2.38 | +31.3% | $0.00 | n/a | +20.5% | +10.8% | |
| MVR/UDV | $0.72 | $0.46 | -36.0% | $0.00 | n/a | +19.5% | -55.5% |
Promo-spend flag. GB/UDV improved but MVR/UDV did not — gains were likely absorbed by ILS / push campaigns. Investigate promo attribution before concluding the change worked.
SF Context
Churn-threat classification from sales cases and tasks: sf data insufficient
No churn-threat keywords detected in recent cases or tasks.