b-a-e-med-spa-2 · L3 - Massage · Dallas (South Central)
Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)
| Option | List | Sell | Effective Margin | Units QTD | GB QTD |
|---|---|---|---|---|---|
| 1 Lymphatic Massage (60 Min) | $115.00 | $71.30 | 0.0% | 0 | $0.00 |
| 1 Lymphatic Massage (90 Min) | $155.00 | $93.00 | 0.0% | 0 | $0.00 |
Activity Timeline (sorted newest first)
- 2025-06-01 Margin change on 1 Lymphatic Massage (90 Min) — 27.1% → 30.0% analysed below
- 2025-05-12 Price change on 1 Lymphatic Massage (60 Min) — $60.00 → $71.30 analysed below
- 2025-05-10 Price change on 1 Lymphatic Massage (90 Min) — $74.00 → $93.00
3-Comparison — 1 Lymphatic Massage (90 Min) b-a-e-med-spa-2
Margin: 27.1% → 30.0% (2.9pp)
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 1.3% | 1.1% | -19.2% | 0.0% | n/a | -29.5% | +10.2% | didnt work |
| GB/UDV | $1.44 | $1.00 | -30.5% | $0.00 | n/a | -33.1% | +2.6% | |
| MVR/UDV | $0.20 | $0.11 | -44.3% | $0.00 | n/a | -41.9% | -2.4% |
3-Comparison — 1 Lymphatic Massage (60 Min) b-a-e-med-spa-2
Price: $60.00 → $71.30
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 1.8% | 2.2% | +20.9% | 0.0% | n/a | -25.2% | +46.0% | worked |
| GB/UDV | $1.27 | $1.64 | +29.1% | $0.00 | n/a | -23.8% | +52.9% | |
| MVR/UDV | $0.17 | $0.25 | +45.1% | $0.00 | n/a | -41.0% | +86.2% |
SF Context
Churn-threat classification from sales cases and tasks: sf data insufficient
No churn-threat keywords detected in recent cases or tasks.