awesomelashes4u-9 · L3 - Massage · Calabash (East)
Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)
| Option | List | Sell | Effective Margin | Units QTD | GB QTD |
|---|---|---|---|---|---|
| 120 Minutes Full-Body Massage + Hot Towels + Hot Stones | $189.99 | $123.99 | 0.0% | 0 | $0.00 |
| 90 Minutes Full-Body Massage + Hot Towels + Hot Stones | $165.00 | $109.00 | 0.0% | 0 | $0.00 |
| 60 Minutes Full-Body Massage + Hot Towels + Hot Stones | $125.00 | $85.00 | 0.0% | 0 | $0.00 |
Activity Timeline (sorted newest first)
- 2026-01-01 Margin change on 120 Minutes Full-Body Massage + Hot Towels + Hot Stones — 40.0% → 35.0% analysed below
- 2026-01-01 Margin change on 60 Minutes Full-Body Massage + Hot Towels + Hot Stones — 39.8% → 35.0% analysed below
- 2026-01-01 Margin change on 90 Minutes Full-Body Massage + Hot Towels + Hot Stones — 40.0% → 35.0% analysed below
3-Comparison — 120 Minutes Full-Body Massage + Hot Towels + Hot Stones awesomelashes4u-9
Margin: 40.0% → 35.0% (-5.0pp)
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 0.9% | 1.4% | +52.2% | 0.0% | n/a | -19.2% | +71.4% | worked |
| GB/UDV | $1.13 | $1.72 | +52.2% | $0.00 | n/a | -15.2% | +67.4% | |
| MVR/UDV | $0.32 | $0.45 | +42.1% | $0.00 | n/a | -252.3% | +294.4% |
3-Comparison — 60 Minutes Full-Body Massage + Hot Towels + Hot Stones awesomelashes4u-9
Margin: 39.8% → 35.0% (-4.8pp)
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 4.0% | 1.6% | -60.5% | 0.0% | n/a | -26.6% | -33.9% | didnt work |
| GB/UDV | $3.88 | $1.35 | -65.2% | $0.00 | n/a | -23.7% | -41.5% | |
| MVR/UDV | $1.14 | $0.18 | -84.3% | $0.00 | n/a | -105.5% | +21.3% |
3-Comparison — 90 Minutes Full-Body Massage + Hot Towels + Hot Stones awesomelashes4u-9
Margin: 40.0% → 35.0% (-5.0pp)
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 1.5% | 0.2% | -86.4% | 0.0% | n/a | -22.9% | -63.5% | didnt work |
| GB/UDV | $1.79 | $0.22 | -87.9% | $0.00 | n/a | -19.2% | -68.7% | |
| MVR/UDV | $0.40 | $0.04 | -90.2% | $0.00 | n/a | -114.9% | +24.7% |
SF Context
Churn-threat classification from sales cases and tasks: sf data insufficient
No churn-threat keywords detected in recent cases or tasks.