awe-spa-1-7  ·  L3 - Massage  ·  Los Angeles (Pacific South)

Owner: Zackery Plunkett  ·  Manager: Javier Sanchez Ballesteros  ·  Division: LA  ·  Stage:  ·  PDS: Massage - Swedish

Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)

OptionListSell Effective MarginUnits QTDGB QTD
60-Min Swedish & Combo Massage with Hot Stones & Aromatherapy or CBD Oil $99.00 $75.00 25.0% 78 $5,850.00
90-Min Swedish & Combo Massage with Hot Stones & Aromatherapy or CBD Oil $145.00 $109.00 20.0% 22 $2,398.00
60-Min ''4 Hands'' Swedish & Combo Massage w/ Stones & Aromatherapy or CBD Oil $155.01 $117.00 0.0% 0 $0.00
60-Min Couples Swedish & Combo Massage w/ Hot Stones & Aromatherapy or CBD Oil $160.00 $120.00 24.9% 112 $13,428.00

Activity Timeline (sorted newest first)

Signing signals (blue) are recent SF task completions or opportunity field changes — they may precede the margin/price shift appearing in billing data, because only vouchers sold AFTER the signing date bill at the new rate.

3-Comparison — 90-Min Swedish & Combo Massage with Hot Stones & Aromatherapy or CBD Oil awe-spa-1-7

Change anchor: 2026-01-01  ·  111d since change
Margin: 25.0% → 21.4% (-3.6pp)

Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.

Metric Before 30dAfter 30dΔ vs Before YoYΔ vs YoY Peer Δ (bf→after)Δ vs Peer Verdict
CVR 1.2% 1.2% -2.9% 0.0% n/a -18.7% +15.8% didnt work
GB/UDV $1.44 $1.43 -0.9% $0.00 n/a -20.6% +19.7%
MVR/UDV $0.29 $0.26 -13.2% $0.00 n/a +245.4% -258.5%
Promo-spend flag. GB/UDV improved but MVR/UDV did not — gains were likely absorbed by ILS / push campaigns. Investigate promo attribution before concluding the change worked.

SF Context

Churn-threat classification from sales cases and tasks: sf data insufficient

No churn-threat keywords detected in recent cases or tasks.

0 recent case(s) and 0 recent task(s) in 730-day lookback.