austin-massage-studio-2 · L3 - Massage · AUSTIN (South Central)
Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)
| Option | List | Sell | Effective Margin | Units QTD | GB QTD |
|---|---|---|---|---|---|
| One 50-Minutes therapeutic Body Massage with hot stone and Aromathe... | $145.00 | $64.25 | 0.0% | 0 | $0.00 |
| A couple therapeutic body massage with hot stone and aromatherapy (50 mi... | $290.00 | $124.70 | 0.0% | 0 | $0.00 |
| One 30-Minutes therapeutic Back Massage with hot stone and Aromathe... | $89.01 | $43.15 | 0.0% | 0 | $0.00 |
Activity Timeline (sorted newest first)
- 2025-07-18 Price change on One 50-Minutes therapeutic Body Massage with hot stone and Aromathe... — $68.15 → $64.25 analysed below
3-Comparison — One 50-Minutes therapeutic Body Massage with hot stone and Aromathe... austin-massage-studio-2
Change anchor: 2025-07-18
· 278d since change
Price: $68.15 → $64.25
Price: $68.15 → $64.25
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 2.7% | 3.2% | +16.8% | 0.0% | n/a | n/a | n/a | insufficient data |
| GB/UDV | $1.84 | $2.25 | +21.9% | $0.00 | n/a | n/a | n/a | |
| MVR/UDV | $0.29 | $0.22 | -23.7% | $0.00 | n/a | n/a | n/a |
Promo-spend flag. GB/UDV improved but MVR/UDV did not — gains were likely absorbed by ILS / push campaigns. Investigate promo attribution before concluding the change worked.
Peer data stubbed (Phase 1). Peer cohort query is not yet wired, so the "Δ vs Peer" column shows n/a. Verdict is computed from Before and YoY signals only. Phase 2 will add the real cohort.
SF Context
Churn-threat classification from sales cases and tasks: sf data insufficient
No churn-threat keywords detected in recent cases or tasks.