aura-wellness-spa-716272102 · L3 - Massage · Southington (Northeast)
Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)
| Option | List | Sell | Effective Margin | Units QTD | GB QTD |
|---|---|---|---|---|---|
| 50-Minutes Combo: 30Mins Bodywork and 20Mins Foot Reflexology with ... | $120.00 | $60.00 | 0.0% | 0 | $0.00 |
| 50-Minute Hot Stones Bodywork with Essential Oil Treatment | $119.99 | $80.00 | 25.0% | 11 | $880.00 |
| 75-Minutes Combo: 60Mins Bodywork and 15Mins Foot with Hot Stones a... | $160.00 | $100.00 | 25.0% | 17 | $1,700.00 |
| 90-Minute Combo Bodywork with Body Scrub | $220.00 | $110.00 | 0.0% | 0 | $0.00 |
Activity Timeline (sorted newest first)
- 2026-02-25 Price change on 50-Minute Hot Stones Bodywork with Essential Oil Treatment — $60.00 → $80.00 analysed below
- 2026-02-25 Price change on 75-Minutes Combo: 60Mins Bodywork and 15Mins Foot with Hot Stones a... — $80.00 → $100.00 analysed below
3-Comparison — 50-Minute Hot Stones Bodywork with Essential Oil Treatment aura-wellness-spa-716272102
Price: $60.00 → $80.00
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 1.1% | 0.5% | -49.9% | 0.0% | n/a | -13.7% | -36.2% | didnt work |
| GB/UDV | $0.94 | $0.61 | -35.6% | $0.00 | n/a | -19.1% | -16.4% | |
| MVR/UDV | $0.13 | $0.11 | -15.9% | $0.00 | n/a | -195.5% | +179.6% |
3-Comparison — 75-Minutes Combo: 60Mins Bodywork and 15Mins Foot with Hot Stones a... aura-wellness-spa-716272102
Price: $80.00 → $100.00
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 3.0% | 2.2% | -27.2% | 0.0% | n/a | -11.5% | -15.7% | didnt work |
| GB/UDV | $3.17 | $2.39 | -24.6% | $0.00 | n/a | -16.8% | -7.8% | |
| MVR/UDV | $0.49 | $0.32 | -33.5% | $0.00 | n/a | -182.5% | +148.9% |
SF Context
Churn-threat classification from sales cases and tasks: sf data insufficient
No churn-threat keywords detected in recent cases or tasks.