athena-spa-nj · L3 - Massage · Green Brook (Northeast)
Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)
| Option | List | Sell | Effective Margin | Units QTD | GB QTD |
|---|---|---|---|---|---|
| One-Hour Couples Swedish Massage | $168.00 | $100.80 | 30.0% | 5 | $504.00 |
| One Hour Hot Stone Massage | $120.00 | $69.60 | 0.0% | 0 | $0.00 |
| One Hour Massage with 20-Minute Collagen UltraSound Machine | $135.00 | $83.70 | 0.0% | 0 | $0.00 |
| 3 sessions Microdermabrasion with Collagen Mask | $326.00 | $130.01 | 0.0% | 0 | $0.00 |
Activity Timeline (sorted newest first)
- 2026-02-11 Price change on One-Hour Couples Swedish Massage — $95.00 → $100.80 analysed below
3-Comparison — One-Hour Couples Swedish Massage athena-spa-nj
Change anchor: 2026-02-11
· 70d since change
Price: $95.00 → $100.80
Price: $95.00 → $100.80
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 2.3% | 2.3% | +1.6% | 2.2% | +4.8% | +8.4% | -6.8% | worked |
| GB/UDV | $2.30 | $2.33 | +1.5% | $2.10 | +11.2% | +10.8% | -9.3% | |
| MVR/UDV | $0.54 | $0.57 | +5.0% | $0.46 | +23.4% | -86.8% | +91.8% |
SF Context
Churn-threat classification from sales cases and tasks: sf data insufficient
No churn-threat keywords detected in recent cases or tasks.