asian-massage-4 · L3 - Massage · West Chester (Midwest)
Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)
| Option | List | Sell | Effective Margin | Units QTD | GB QTD |
|---|---|---|---|---|---|
| One 40 minutes Deep Tissue Oil Body Massage | $99.00 | $59.40 | 50.0% | 3 | $178.20 |
| Two 40 Minutes Deep Tissue Oil Body Massage | $199.00 | $119.40 | 50.0% | 1 | $119.40 |
Activity Timeline (sorted newest first)
- 2025-06-01 Margin change on One 40 minutes Deep Tissue Oil Body Massage — 45.4% → 50.0% analysed below
- 2025-06-01 Margin change on Two 40 Minutes Deep Tissue Oil Body Massage — 46.5% → 50.0% analysed below
- 2025-05-17 Price change on Two 40 Minutes Deep Tissue Oil Body Massage — $79.60 → $99.50
- 2025-05-12 Price change on One 40 minutes Deep Tissue Oil Body Massage — $39.60 → $49.50
3-Comparison — One 40 minutes Deep Tissue Oil Body Massage asian-massage-4
Margin: 45.4% → 50.0% (4.6pp)
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 4.8% | 4.6% | -3.4% | 0.0% | n/a | -26.9% | +23.5% | worked |
| GB/UDV | $2.28 | $2.28 | -0.1% | $0.00 | n/a | -21.8% | +21.7% | |
| MVR/UDV | $0.68 | $0.70 | +3.5% | $0.00 | n/a | -261.8% | +265.3% |
3-Comparison — Two 40 Minutes Deep Tissue Oil Body Massage asian-massage-4
Margin: 46.5% → 50.0% (3.5pp)
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 2.0% | 1.8% | -10.8% | 0.0% | n/a | +4.1% | -14.9% | inconclusive |
| GB/UDV | $1.94 | $1.76 | -9.0% | $0.00 | n/a | +6.7% | -15.7% | |
| MVR/UDV | $0.65 | $0.61 | -5.5% | $0.00 | n/a | -1160.1% | +1154.6% |
SF Context
Churn-threat classification from sales cases and tasks: sf data insufficient
No churn-threat keywords detected in recent cases or tasks.