ashley-loebs-lmt-1 · L3 - Massage · Fort Myers (Southeast)
Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)
| Option | List | Sell | Effective Margin | Units QTD | GB QTD |
|---|---|---|---|---|---|
| One 60-Minute Deep Tissue Massage | $85.00 | $59.00 | 0.0% | 0 | $0.00 |
| One 30-Minute Deep Tissue Massage | $55.00 | $38.50 | 0.0% | 0 | $0.00 |
| One 90-Minute Deep Tissue Massage | $129.00 | $79.00 | 0.0% | 0 | $0.00 |
Activity Timeline (sorted newest first)
- 2025-08-10 Price change on One 60-Minute Deep Tissue Massage — $59.50 → $66.50 analysed below
- 2025-08-06 Price change on One 90-Minute Deep Tissue Massage — $91.00 → $98.00 analysed below
3-Comparison — One 90-Minute Deep Tissue Massage ashley-loebs-lmt-1
Price: $91.00 → $98.00
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 2.0% | 1.9% | -4.2% | 0.0% | n/a | +2.0% | -6.2% | didnt work |
| GB/UDV | $1.84 | $1.90 | +3.1% | $0.00 | n/a | +4.5% | -1.3% | |
| MVR/UDV | $0.59 | $0.45 | -24.5% | $0.00 | n/a | -24.3% | -0.2% |
3-Comparison — One 60-Minute Deep Tissue Massage ashley-loebs-lmt-1
Price: $59.50 → $66.50
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 2.4% | 2.1% | -13.6% | 0.0% | n/a | -9.7% | -3.9% | inconclusive |
| GB/UDV | $1.45 | $1.40 | -3.4% | $0.00 | n/a | -6.2% | +2.8% | |
| MVR/UDV | $0.49 | $0.43 | -12.1% | $0.00 | n/a | -395.2% | +383.0% |
SF Context
Churn-threat classification from sales cases and tasks: sf data insufficient
No churn-threat keywords detected in recent cases or tasks.