ashibar-spa · L3 - Massage · St. George (Mountain)
Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)
| Option | List | Sell | Effective Margin | Units QTD | GB QTD |
|---|---|---|---|---|---|
| One 80-Minute Deep Tissue Massage | $135.00 | $91.80 | 0.0% | 0 | $0.00 |
| One 50-Minute Deep Tissue Massage | $95.00 | $64.60 | 0.0% | 0 | $0.00 |
Activity Timeline (sorted newest first)
- 2025-12-30 Price change on One 50-Minute Deep Tissue Massage — $59.50 → $64.60 analysed below
3-Comparison — One 50-Minute Deep Tissue Massage ashibar-spa
Change anchor: 2025-12-30
· 113d since change
Price: $59.50 → $64.60
Price: $59.50 → $64.60
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 9.4% | 5.2% | -44.5% | 4.7% | +12.1% | -25.4% | -19.0% | didnt work |
| GB/UDV | $8.28 | $4.44 | -46.4% | $4.15 | +6.9% | -22.2% | -24.1% | |
| MVR/UDV | $1.54 | $0.66 | -56.9% | $0.91 | -27.3% | -29.6% | -27.3% |
Promo-spend flag. GB/UDV improved but MVR/UDV did not — gains were likely absorbed by ILS / push campaigns. Investigate promo attribution before concluding the change worked.
SF Context
Churn-threat classification from sales cases and tasks: sf data insufficient
No churn-threat keywords detected in recent cases or tasks.