asheville-massage-and-wellness-6 · L3 - Massage · Asheville (East)
Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)
| Option | List | Sell | Effective Margin | Units QTD | GB QTD |
|---|---|---|---|---|---|
| 30 Minute Deep Tissue Massage | $65.00 | $53.18 | 25.0% | 1 | $53.18 |
| 60 Minute Swedish Massage | $115.00 | $80.50 | 25.0% | 3 | $241.50 |
| 60 Minute Hot Stone Massage | $125.00 | $87.50 | 0.0% | 0 | $0.00 |
| 60 Minute Deep Tissue Massage | $125.00 | $87.50 | 25.0% | 2 | $175.00 |
Activity Timeline (sorted newest first)
- 2025-07-25 Price change on 30 Minute Deep Tissue Massage — $45.00 → $53.18 analysed below
- 2025-07-19 Price change on 60 Minute Swedish Massage — $70.00 → $80.50 analysed below
- 2025-07-18 Price change on 60 Minute Deep Tissue Massage — $77.00 → $87.50 analysed below
3-Comparison — 30 Minute Deep Tissue Massage asheville-massage-and-wellness-6
Price: $45.00 → $53.18
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 0.9% | 0.7% | -12.0% | 0.0% | n/a | -6.2% | -5.8% | inconclusive |
| GB/UDV | $0.38 | $0.40 | +4.0% | $0.00 | n/a | -22.5% | +26.5% | |
| MVR/UDV | $0.06 | $0.05 | -11.8% | $0.00 | n/a | -55.4% | +43.7% |
3-Comparison — 60 Minute Deep Tissue Massage asheville-massage-and-wellness-6
Price: $77.00 → $87.50
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 1.3% | 1.3% | -5.4% | 0.0% | n/a | +3.1% | -8.6% | inconclusive |
| GB/UDV | $1.02 | $1.10 | +7.5% | $0.00 | n/a | +4.2% | +3.3% | |
| MVR/UDV | $0.17 | $0.15 | -8.2% | $0.00 | n/a | -66.0% | +57.9% |
3-Comparison — 60 Minute Swedish Massage asheville-massage-and-wellness-6
Price: $70.00 → $80.50
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 1.3% | 0.9% | -33.1% | 0.0% | n/a | +1.4% | -34.5% | didnt work |
| GB/UDV | $0.92 | $0.71 | -23.1% | $0.00 | n/a | +0.1% | -23.2% | |
| MVR/UDV | $0.17 | $0.12 | -30.6% | $0.00 | n/a | -97.0% | +66.4% |
SF Context
Churn-threat classification from sales cases and tasks: sf data insufficient
No churn-threat keywords detected in recent cases or tasks.