artistry-spa-treatment-center-6 · L3 - Massage · Lansing (Midwest)
Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)
| Option | List | Sell | Effective Margin | Units QTD | GB QTD |
|---|---|---|---|---|---|
| One 60 Minute Ionic Foot Detox | $35.00 | $24.85 | 30.9% | 1 | $26.99 |
| One 60 Minute Swedish Massage | $90.00 | $56.70 | 31.4% | 6 | $371.94 |
| One 60 Minute Swedish Massage w/Aromatherapy | $95.00 | $65.55 | 31.7% | 2 | $143.98 |
Activity Timeline (sorted newest first)
- 2026-03-18 Price change on One 60 Minute Swedish Massage — $56.70 → $61.99 analysed below
- 2025-11-28 Price change on One 60 Minute Swedish Massage w/Aromatherapy — $55.20 → $65.55 analysed below
- 2025-11-19 Price change on One 60 Minute Swedish Massage — $50.40 → $56.70
- 2025-10-01 Margin change on One 60 Minute Ionic Foot Detox — 17.2% → 25.0% analysed below
3-Comparison — One 60 Minute Ionic Foot Detox artistry-spa-treatment-center-6
Margin: 17.2% → 25.0% (7.8pp)
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 1.0% | 0.3% | -68.0% | 0.0% | n/a | -3.2% | -64.8% | didnt work |
| GB/UDV | $0.25 | $0.08 | -68.0% | $0.00 | n/a | +8.8% | -76.8% | |
| MVR/UDV | $0.04 | $0.02 | -45.2% | $0.00 | n/a | +0.5% | -45.6% |
3-Comparison — One 60 Minute Swedish Massage w/Aromatherapy artistry-spa-treatment-center-6
Price: $55.20 → $65.55
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 1.6% | 1.7% | +8.1% | 0.0% | n/a | +30.2% | -22.1% | didnt work |
| GB/UDV | $0.87 | $1.67 | +92.6% | $0.00 | n/a | +36.8% | +55.7% | |
| MVR/UDV | $0.04 | $0.40 | +801.2% | $0.00 | n/a | +16224.4% | -15423.2% |
3-Comparison — One 60 Minute Swedish Massage artistry-spa-treatment-center-6
Price: $56.70 → $61.99
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 2.5% | 4.0% | +56.2% | 3.4% | +16.0% | +3.2% | +53.0% | worked |
| GB/UDV | $2.16 | $2.91 | +34.5% | $1.72 | +68.7% | +3.3% | +31.2% | |
| MVR/UDV | $0.51 | $0.85 | +68.5% | $0.43 | +100.5% | +470.0% | -401.6% |
SF Context
Churn-threat classification from sales cases and tasks: sf data insufficient
No churn-threat keywords detected in recent cases or tasks.