aroma-spa-and-beauty-center-2  ·  L3 - Massage  ·  Mokena (Midwest)

Owner: Caitlin McIntyre  ·  Manager: Juan Varela de Limia  ·  Division: Chicago  ·  Stage:  ·  PDS: Massage - Couples

Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)

OptionListSell Effective MarginUnits QTDGB QTD
90 Min Foot Package $110.00 $64.99 0.0% 0 $0.00
Couples 60 Min Deep Tissue or Swedish Massage with Essential Oil $349.97 $169.00 25.0% 26 $4,394.00
60 Min Deep Tissue or Swedish Massage with Essential Oil $180.02 $89.00 25.0% 45 $4,005.00
60 Minute Foot package $90.00 $45.00 0.0% 0 $0.00
60 Min Foot Reflexology Massage with Hot Stones and Sea Salt Foot Soakin... $130.00 $65.00 25.0% 16 $1,040.00

Activity Timeline (sorted newest first)

Signing signals (blue) are recent SF task completions or opportunity field changes — they may precede the margin/price shift appearing in billing data, because only vouchers sold AFTER the signing date bill at the new rate.

3-Comparison — Couples 60 Min Deep Tissue or Swedish Massage with Essential Oil aroma-spa-and-beauty-center-2

Change anchor: 2026-03-04  ·  49d since change
Price: $149.00 → $169.00

Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.

Metric Before 30dAfter 30dΔ vs Before YoYΔ vs YoY Peer Δ (bf→after)Δ vs Peer Verdict
CVR 2.8% 1.2% -57.1% 2.3% -46.8% -9.8% -47.3% didnt work
GB/UDV $4.23 $2.11 -50.1% $3.39 -37.7% -8.4% -41.7%
MVR/UDV $0.69 $0.30 -56.2% $0.55 -45.1% -46.1% -10.1%

3-Comparison — 60 Min Deep Tissue or Swedish Massage with Essential Oil aroma-spa-and-beauty-center-2

Change anchor: 2026-03-03  ·  50d since change
Price: $79.00 → $89.00

Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.

Metric Before 30dAfter 30dΔ vs Before YoYΔ vs YoY Peer Δ (bf→after)Δ vs Peer Verdict
CVR 2.1% 2.3% +5.9% 2.1% +8.7% -1.4% +7.2% worked
GB/UDV $1.82 $2.08 +14.6% $1.90 +9.5% -1.2% +15.7%
MVR/UDV $0.29 $0.29 -2.1% $0.28 +2.1% -203.0% +200.9%
Promo-spend flag. GB/UDV improved but MVR/UDV did not — gains were likely absorbed by ILS / push campaigns. Investigate promo attribution before concluding the change worked.

3-Comparison — 60 Min Foot Reflexology Massage with Hot Stones and Sea Salt Foot Soakin... aroma-spa-and-beauty-center-2

Change anchor: 2026-03-03  ·  50d since change
Price: $55.00 → $65.00

Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.

Metric Before 30dAfter 30dΔ vs Before YoYΔ vs YoY Peer Δ (bf→after)Δ vs Peer Verdict
CVR 1.0% 0.5% -47.1% 0.9% -44.6% +0.7% -47.8% didnt work
GB/UDV $0.65 $0.36 -44.6% $0.54 -33.4% +1.4% -45.9%
MVR/UDV $0.10 $0.04 -60.5% $0.08 -51.8% +156.3% -216.8%

SF Context

Churn-threat classification from sales cases and tasks: sf data insufficient

No churn-threat keywords detected in recent cases or tasks.

0 recent case(s) and 0 recent task(s) in 730-day lookback.