armitage-chiropractic  ·  L3 - Massage  ·  Chicago (Midwest)

Owner: Zach Kitson  ·  Manager: Sarah Neligan  ·  Division: Chicago  ·  Stage:  ·  PDS: Massage - Swedish

Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)

OptionListSell Effective MarginUnits QTDGB QTD
90min customized massage $120.00 $90.00 38.2% 3 $296.97
consultation, exam, 30min massage & any chiropractic treatments as needed $120.00 $78.00 37.6% 2 $169.98
60min customized massage $80.00 $60.00 38.2% 8 $527.92
2hr customized massage $150.00 $120.00 0.0% 0 $0.00

Activity Timeline (sorted newest first)

Signing signals (blue) are recent SF task completions or opportunity field changes — they may precede the margin/price shift appearing in billing data, because only vouchers sold AFTER the signing date bill at the new rate.

3-Comparison — 90min customized massage armitage-chiropractic

Change anchor: 2026-03-01  ·  52d since change
Margin: 32.0% → 38.2% (6.2pp)

Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.

Metric Before 30dAfter 30dΔ vs Before YoYΔ vs YoY Peer Δ (bf→after)Δ vs Peer Verdict
CVR 0.8% 1.1% +49.6% 1.3% -10.1% -7.7% +57.3% worked
GB/UDV $0.69 $1.13 +64.5% $1.15 -1.2% -3.2% +67.7%
MVR/UDV $0.20 $0.36 +78.0% $0.28 +25.6% +101.2% -23.2%
Promo-spend flag. GB/UDV improved but MVR/UDV did not — gains were likely absorbed by ILS / push campaigns. Investigate promo attribution before concluding the change worked.

3-Comparison — 60min customized massage armitage-chiropractic

Change anchor: 2026-03-09  ·  44d since change
Price: $60.00 → $65.99

Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.

Metric Before 30dAfter 30dΔ vs Before YoYΔ vs YoY Peer Δ (bf→after)Δ vs Peer Verdict
CVR 1.8% 2.3% +32.0% 1.3% +74.1% -4.3% +36.3% worked
GB/UDV $1.05 $1.67 +58.4% $0.80 +108.9% -5.1% +63.4%
MVR/UDV $0.33 $0.51 +54.1% $0.13 +283.9% -99.7% +153.8%

SF Context

Churn-threat classification from sales cases and tasks: sf data insufficient

No churn-threat keywords detected in recent cases or tasks.

0 recent case(s) and 0 recent task(s) in 730-day lookback.