arizona-grand-resort-spa-4  ·  L3 - Massage  ·  phoenix (Mountain)

Owner: Matthew Gibbons  ·  Manager: Matthew O'Brien  ·  Division: Phoenix  ·  Stage:  ·  PDS: Massage - Choice of - In Spa

Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)

OptionListSell Effective MarginUnits QTDGB QTD
Mon-Thurs - Spa day for 2 with 50 min Couple’s Massage (comes with 2 Day Passes) $510.02 $318.00 15.0% 57 $18,126.00
One 50 minute Couples Massage, Valid Monday - Friday $330.01 $248.00 0.0% 0 $0.00
Any Day - Spa day for 2 with 50 min Couple’s Massage (comes with 2 Day Passes) $510.01 $342.98 0.0% 0 $0.00
One 50 minute Grand Custom Massage, Facial, or Body Scrub, Valid Monday - Friday $165.00 $129.00 0.0% 0 $0.00
Any Day - Spa day with one Grand Custom Massage OR Facial and 2 Day Passes $310.01 $179.00 0.0% 0 $0.00
Valid Sun-Thurs - 50 min Massage or Facial with 2 day passes to Oasis Waterpark $315.00 $189.00 0.0% 0 $0.00
Mon-Thurs - Spa day with one Grand Custom Massage OR Facial and 2 Day Passes $304.99 $179.00 14.8% 49 $8,753.10

Activity Timeline (sorted newest first)

Signing signals (blue) are recent SF task completions or opportunity field changes — they may precede the margin/price shift appearing in billing data, because only vouchers sold AFTER the signing date bill at the new rate.

3-Comparison — Mon-Thurs - Spa day for 2 with 50 min Couple’s Massage (comes with 2 Day Passes) arizona-grand-resort-spa-4

Change anchor: 2026-01-30  ·  82d since change
Price: $356.00 → $318.00

Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.

Metric Before 30dAfter 30dΔ vs Before YoYΔ vs YoY Peer Δ (bf→after)Δ vs Peer Verdict
CVR 0.4% 0.9% +138.8% 0.4% +145.1% -42.3% +181.1% worked
GB/UDV $1.32 $2.90 +119.4% $1.28 +126.3% -43.6% +163.0%
MVR/UDV $0.09 $0.32 +259.5% $0.15 +118.3% -43.3% +302.8%

3-Comparison — Mon-Thurs - Spa day with one Grand Custom Massage OR Facial and 2 Day Passes arizona-grand-resort-spa-4

Change anchor: 2026-02-22  ·  59d since change
Price: $159.00 → $179.00

Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.

Metric Before 30dAfter 30dΔ vs Before YoYΔ vs YoY Peer Δ (bf→after)Δ vs Peer Verdict
CVR 0.9% 1.4% +50.1% 0.4% +213.7% +6.3% +43.8% worked
GB/UDV $1.45 $2.44 +68.1% $0.80 +203.6% -11.4% +79.5%
MVR/UDV $0.16 $0.26 +61.7% $0.08 +224.7% -15.7% +77.4%

3-Comparison — Any Day - Spa day with one Grand Custom Massage OR Facial and 2 Day Passes arizona-grand-resort-spa-4

Change anchor: 2026-01-30  ·  82d since change
Price: $195.00 → $179.00

Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.

Metric Before 30dAfter 30dΔ vs Before YoYΔ vs YoY Peer Δ (bf→after)Δ vs Peer Verdict
CVR 1.3% 0.9% -27.5% 0.8% +16.8% -24.0% -3.5% worked
GB/UDV $2.47 $1.66 -32.7% $1.54 +8.0% -29.2% -3.5%
MVR/UDV $0.23 $0.18 -18.4% $0.17 +10.9% -39.7% +21.3%

SF Context

Churn-threat classification from sales cases and tasks: sf data insufficient

No churn-threat keywords detected in recent cases or tasks.

0 recent case(s) and 0 recent task(s) in 730-day lookback.