area-infrared-sauna-spa-1 · L3 - Massage · Brooklyn (Northeast)
Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)
| Option | List | Sell | Effective Margin | Units QTD | GB QTD |
|---|---|---|---|---|---|
| $149 for a Premium Massage Package | $260.00 | $169.00 | 39.0% | 2 | $338.00 |
| $169 for a Luxe Facial Package | $240.00 | $192.00 | 0.0% | 0 | $0.00 |
Activity Timeline (sorted newest first)
- 2025-06-01 Margin change on $149 for a Premium Massage Package — 42.6% → 39.0% analysed below
3-Comparison — $149 for a Premium Massage Package area-infrared-sauna-spa-1
Change anchor: 2025-06-01
· 325d since change
Margin: 42.6% → 39.0% (-3.6pp)
Margin: 42.6% → 39.0% (-3.6pp)
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 0.9% | 1.6% | +85.5% | 0.0% | n/a | -7.4% | +92.9% | didnt work |
| GB/UDV | $2.20 | $2.73 | +23.7% | $0.00 | n/a | -12.5% | +36.1% | |
| MVR/UDV | $0.46 | $0.72 | +55.8% | $0.00 | n/a | +111.5% | -55.8% |
Promo-spend flag. GB/UDV improved but MVR/UDV did not — gains were likely absorbed by ILS / push campaigns. Investigate promo attribution before concluding the change worked.
SF Context
Churn-threat classification from sales cases and tasks: sf data insufficient
No churn-threat keywords detected in recent cases or tasks.