annie-s-healthcare-massage-2 · L3 - Massage · Manassas (East)
Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)
| Option | List | Sell | Effective Margin | Units QTD | GB QTD |
|---|---|---|---|---|---|
| 60 Minute Swedish Massage | $70.00 | $49.00 | 0.0% | 0 | $0.00 |
| 60 Minute Deep Tissue Massage | $75.00 | $62.00 | 36.2% | 9 | $611.91 |
| 60 Minute Couples Massage w/ Hot Stone & Hot Towels | $130.01 | $109.01 | 35.9% | 11 | $1,308.89 |
Activity Timeline (sorted newest first)
- 2026-03-26 Price change on 60 Minute Couples Massage w/ Hot Stone & Hot Towels — $109.01 → $118.99 analysed below
- 2026-03-14 Price change on 60 Minute Deep Tissue Massage — $62.00 → $67.99 analysed below
- 2025-09-20 Price change on 60 Minute Swedish Massage — $60.00 → $49.00 analysed below
3-Comparison — 60 Minute Swedish Massage annie-s-healthcare-massage-2
Price: $60.00 → $49.00
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 1.3% | 1.6% | +29.6% | 0.0% | n/a | -1.1% | +30.7% | didnt work |
| GB/UDV | $0.76 | $0.81 | +5.8% | $0.00 | n/a | -0.0% | +5.9% | |
| MVR/UDV | $0.19 | $0.23 | +25.1% | $0.00 | n/a | +76.3% | -51.1% |
3-Comparison — 60 Minute Deep Tissue Massage annie-s-healthcare-massage-2
Price: $62.00 → $67.99
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 1.4% | 0.9% | -33.5% | 0.0% | n/a | -26.1% | -7.4% | inconclusive |
| GB/UDV | $0.92 | $0.63 | -32.0% | $0.00 | n/a | -23.7% | -8.3% | |
| MVR/UDV | $0.24 | $0.21 | -14.6% | $0.00 | n/a | -1504.2% | +1489.6% |
3-Comparison — 60 Minute Couples Massage w/ Hot Stone & Hot Towels annie-s-healthcare-massage-2
Price: $109.01 → $118.99
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 1.3% | 2.6% | +94.3% | 0.0% | n/a | +3.6% | +90.7% | worked |
| GB/UDV | $1.46 | $3.09 | +112.1% | $0.00 | n/a | +1.5% | +110.6% | |
| MVR/UDV | $0.37 | $0.74 | +100.4% | $0.00 | n/a | -145.2% | +245.6% |
SF Context
Churn-threat classification from sales cases and tasks: sf data insufficient
No churn-threat keywords detected in recent cases or tasks.