amenity-spa-85-2  ·  L3 - Massage  ·  New York (Northeast)

Owner: Rachel Griarte  ·  Manager: Ciera Maguire  ·  Division: New York  ·  Stage:  ·  PDS: Massage - Swedish

Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)

OptionListSell Effective MarginUnits QTDGB QTD
90-Minute Swedish or Deep Tissue Massage with Lavender Oil: Limit One Per Person $207.99 $115.00 30.0% 5 $575.00
60-Minute Swedish or Deep Tissue Massage with Lavender Oil $128.00 $128.00 0.0% 0 $0.00
90-Minute Couples Swedish or Deep-Tissue Massage for Two with Lavender Oil; Purc $415.99 $230.00 30.0% 3 $690.00
60-Minute Swedish or Deep Tissue Massage with Lavender Oil: Limit One Per Person $157.98 $74.00 30.0% 23 $1,702.00
60-Minute Couples Swedish or Deep-Tissue Massage for Two with Lavender Oil; Purc $315.97 $148.00 30.0% 12 $1,776.00

Activity Timeline (sorted newest first)

Signing signals (blue) are recent SF task completions or opportunity field changes — they may precede the margin/price shift appearing in billing data, because only vouchers sold AFTER the signing date bill at the new rate.

3-Comparison — 90-Minute Couples Swedish or Deep-Tissue Massage for Two with Lavender Oil; Purc amenity-spa-85-2

Change anchor: 2026-01-02  ·  110d since change
Price: $210.00 → $230.00

Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.

Metric Before 30dAfter 30dΔ vs Before YoYΔ vs YoY Peer Δ (bf→after)Δ vs Peer Verdict
CVR 0.4% 0.4% +0.9% 0.0% n/a n/a n/a insufficient data
GB/UDV $0.90 $0.99 +10.5% $0.00 n/a n/a n/a
MVR/UDV $0.21 $0.20 -4.4% $0.00 n/a n/a n/a
Promo-spend flag. GB/UDV improved but MVR/UDV did not — gains were likely absorbed by ILS / push campaigns. Investigate promo attribution before concluding the change worked.
Peer data stubbed (Phase 1). Peer cohort query is not yet wired, so the "Δ vs Peer" column shows n/a. Verdict is computed from Before and YoY signals only. Phase 2 will add the real cohort.

3-Comparison — 60-Minute Swedish or Deep Tissue Massage with Lavender Oil: Limit One Per Person amenity-spa-85-2

Change anchor: 2025-12-17  ·  126d since change
Price: $64.99 → $74.00

Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.

Metric Before 30dAfter 30dΔ vs Before YoYΔ vs YoY Peer Δ (bf→after)Δ vs Peer Verdict
CVR 3.7% 3.1% -17.5% 0.0% n/a -0.6% -17.0% didnt work
GB/UDV $2.42 $2.40 -0.6% $0.00 n/a -0.5% -0.1%
MVR/UDV $0.55 $0.59 +7.9% $0.00 n/a +37.5% -29.7%

3-Comparison — 90-Minute Swedish or Deep Tissue Massage with Lavender Oil: Limit One Per Person amenity-spa-85-2

Change anchor: 2025-12-18  ·  125d since change
Price: $105.00 → $115.00

Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.

Metric Before 30dAfter 30dΔ vs Before YoYΔ vs YoY Peer Δ (bf→after)Δ vs Peer Verdict
CVR 0.4% 0.8% +101.1% 0.0% n/a +7.9% +93.2% worked
GB/UDV $0.42 $0.93 +120.3% $0.00 n/a +7.5% +112.7%
MVR/UDV $0.10 $0.23 +138.2% $0.00 n/a +99.2% +39.0%

3-Comparison — 60-Minute Couples Swedish or Deep-Tissue Massage for Two with Lavender Oil; Purc amenity-spa-85-2

Change anchor: 2025-12-18  ·  125d since change
Price: $128.99 → $148.00

Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.

Metric Before 30dAfter 30dΔ vs Before YoYΔ vs YoY Peer Δ (bf→after)Δ vs Peer Verdict
CVR 1.0% 2.5% +160.7% 0.0% n/a n/a n/a insufficient data
GB/UDV $1.24 $3.71 +199.1% $0.00 n/a n/a n/a
MVR/UDV $0.29 $0.86 +193.6% $0.00 n/a n/a n/a
Peer data stubbed (Phase 1). Peer cohort query is not yet wired, so the "Δ vs Peer" column shows n/a. Verdict is computed from Before and YoY signals only. Phase 2 will add the real cohort.

SF Context

Churn-threat classification from sales cases and tasks: sf data insufficient

No churn-threat keywords detected in recent cases or tasks.

0 recent case(s) and 0 recent task(s) in 730-day lookback.