amanda-wellness-massage-therapy · L3 - Massage · Annapolis (East)
Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)
| Option | List | Sell | Effective Margin | Units QTD | GB QTD |
|---|---|---|---|---|---|
| 60 Min Swedish or Deep Tissue Massage w/ Hot Stone or Aromatherapy add on | $125.00 | $87.50 | 0.0% | 0 | $0.00 |
| 60 Min Swedish or Deep Tissue Massage | $115.00 | $80.50 | 0.0% | 0 | $0.00 |
| 60 Min Relaxing Himalayan Stone Massage | $135.00 | $97.20 | 0.0% | 0 | $0.00 |
Activity Timeline (sorted newest first)
- 2025-05-23 Price change on 60 Min Swedish or Deep Tissue Massage — $65.00 → $80.50 analysed below
- 2025-05-16 Price change on 60 Min Swedish or Deep Tissue Massage w/ Hot Stone or Aromatherapy add on — $70.00 → $87.50 analysed below
3-Comparison — 60 Min Swedish or Deep Tissue Massage w/ Hot Stone or Aromatherapy add on amanda-wellness-massage-therapy
Price: $70.00 → $87.50
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 3.6% | 1.6% | -55.0% | 0.0% | n/a | -10.9% | -44.1% | didnt work |
| GB/UDV | $2.90 | $1.43 | -50.8% | $0.00 | n/a | -13.4% | -37.4% | |
| MVR/UDV | $0.61 | $0.31 | -49.5% | $0.00 | n/a | -22.2% | -27.3% |
3-Comparison — 60 Min Swedish or Deep Tissue Massage amanda-wellness-massage-therapy
Price: $65.00 → $80.50
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 7.0% | 3.7% | -47.1% | 0.0% | n/a | -11.5% | -35.6% | didnt work |
| GB/UDV | $4.82 | $2.97 | -38.5% | $0.00 | n/a | -13.5% | -24.9% | |
| MVR/UDV | $1.07 | $0.49 | -53.8% | $0.00 | n/a | +126.1% | -179.9% |
SF Context
Churn-threat classification from sales cases and tasks: sf data insufficient
No churn-threat keywords detected in recent cases or tasks.