althea-skin-care-5 · L3 - Massage · Johns Creek (Southeast)
Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)
| Option | List | Sell | Effective Margin | Units QTD | GB QTD |
|---|---|---|---|---|---|
| One 60 min Relaxation Massage | $120.00 | $94.80 | 30.0% | 1 | $94.80 |
| One 90 min Relaxation Massage | $200.00 | $140.00 | 0.0% | 0 | $0.00 |
| One 120 min Relaxation Massage | $210.01 | $119.01 | 0.0% | 0 | $0.00 |
Activity Timeline (sorted newest first)
- 2026-03-01 Margin change on One 60 min Relaxation Massage — 35.0% → 30.0% analysed below
3-Comparison — One 60 min Relaxation Massage althea-skin-care-5
Change anchor: 2026-03-01
· 52d since change
Margin: 35.0% → 30.0% (-5.0pp)
Margin: 35.0% → 30.0% (-5.0pp)
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 1.9% | 0.5% | -72.4% | 0.0% | n/a | -7.5% | -64.8% | didnt work |
| GB/UDV | $1.53 | $0.42 | -72.7% | $0.00 | n/a | -6.2% | -66.5% | |
| MVR/UDV | $0.38 | $0.08 | -79.3% | $0.00 | n/a | +50.9% | -130.1% |
SF Context
Churn-threat classification from sales cases and tasks: sf data insufficient
No churn-threat keywords detected in recent cases or tasks.