aloha-thai-massage-and-spa-8 · L3 - Massage · Santa Clarita (Pacific South)
Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)
| Option | List | Sell | Effective Margin | Units QTD | GB QTD |
|---|---|---|---|---|---|
| 60 Minute Couples Swedish Massage with Hot Stones | $200.00 | $159.00 | 30.0% | 3 | $477.00 |
| 60 Minute Couples Deep Tissue Massage with Hot Stones | $200.00 | $169.00 | 30.0% | 1 | $169.00 |
Activity Timeline (sorted newest first)
- 2025-07-01 Margin change on 60 Minute Couples Swedish Massage with Hot Stones — 32.9% → 30.0% analysed below
3-Comparison — 60 Minute Couples Swedish Massage with Hot Stones aloha-thai-massage-and-spa-8
Change anchor: 2025-07-01
· 295d since change
Margin: 32.9% → 30.0% (-2.9pp)
Margin: 32.9% → 30.0% (-2.9pp)
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 1.4% | 1.4% | +3.8% | 0.0% | n/a | +3.3% | +0.5% | didnt work |
| GB/UDV | $2.04 | $2.26 | +10.8% | $0.00 | n/a | +2.5% | +8.2% | |
| MVR/UDV | $0.40 | $0.17 | -56.8% | $0.00 | n/a | +79.1% | -135.9% |
Promo-spend flag. GB/UDV improved but MVR/UDV did not — gains were likely absorbed by ILS / push campaigns. Investigate promo attribution before concluding the change worked.
SF Context
Churn-threat classification from sales cases and tasks: sf data insufficient
No churn-threat keywords detected in recent cases or tasks.