alleviation-lyfe-therapy-llc-1 · L3 - Massage · Indianapolis (Midwest)
Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)
| Option | List | Sell | Effective Margin | Units QTD | GB QTD |
|---|---|---|---|---|---|
| 60 Min Customized Massage Session | $95.00 | $66.50 | 37.8% | 3 | $179.55 |
| 90 Min Customized Massage Package Includes Reflexology and cellulite treatment | $134.99 | $90.00 | 0.0% | 0 | $0.00 |
| 30 Minute Reflexology Session | $45.00 | $45.00 | 0.0% | 0 | $0.00 |
| 90 min massage w Hot Stones, Foot Scrub and a Take Home Foot Scrub | $173.00 | $112.45 | 0.0% | 0 | $0.00 |
| 6 hours Massage Package (includes six sixty minute sessions) | $510.00 | $510.00 | 0.0% | 0 | $0.00 |
| 3 hours Massage Package (includes three sixty minute massages) | $255.00 | $255.00 | 0.0% | 0 | $0.00 |
| 30 min Customized Massage | $55.00 | $55.00 | 0.0% | 0 | $0.00 |
| 90min Customized Massage | $128.00 | $128.00 | 0.0% | 0 | $0.00 |
Activity Timeline (sorted newest first)
- 2026-03-01 Margin change on 60 Min Customized Massage Session — 42.1% → 37.8% analysed below
- 2026-02-28 Price change on 60 Min Customized Massage Session — $76.00 → $59.85
3-Comparison — 60 Min Customized Massage Session alleviation-lyfe-therapy-llc-1
Change anchor: 2026-03-01
· 52d since change
Margin: 42.1% → 37.8% (-4.3pp)
Margin: 42.1% → 37.8% (-4.3pp)
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 2.0% | 4.3% | +114.5% | 0.0% | n/a | -8.5% | +122.9% | worked |
| GB/UDV | $1.53 | $2.93 | +91.4% | $0.00 | n/a | -5.6% | +97.0% | |
| MVR/UDV | $0.26 | $0.63 | +144.4% | $0.00 | n/a | -433.7% | +578.1% |
SF Context
Churn-threat classification from sales cases and tasks: sf data insufficient
No churn-threat keywords detected in recent cases or tasks.