alfa-foot-spa-1  ·  L3 - Massage  ·  Hudson (Midwest)

Owner: Micah Pepper  ·  Manager: Lindsey Meszaros  ·  Division: Akron, OH  ·  Stage:  ·  PDS: Massage - Couples

Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)

OptionListSell Effective MarginUnits QTDGB QTD
90 Min Massage of Choice w/Hot Stones, Massage Oil + $5 Alfa Giftcard $160.01 $125.99 23.3% 6 $671.94
60 Min Massage of Choice w/Hot Stones, Massage Oil + $5 Alfa Giftcard $113.99 $83.99 17.9% 7 $572.93
90 Min Couples Massage of Choice w/Hot Stones, Massage Oil + 2 $5 Alfa Giftcards $324.99 $233.99 22.8% 10 $2,035.90
60 Min Couples Massage of Choice w/Hot Stones, Massage Oil + 2 $5 Alfa Giftcards $204.99 $153.99 17.9% 20 $3,115.71

Activity Timeline (sorted newest first)

Signing signals (blue) are recent SF task completions or opportunity field changes — they may precede the margin/price shift appearing in billing data, because only vouchers sold AFTER the signing date bill at the new rate.

3-Comparison — 60 Min Couples Massage of Choice w/Hot Stones, Massage Oil + 2 $5 Alfa Giftcards alfa-foot-spa-1

Change anchor: 2026-02-01  ·  80d since change
Margin: 19.7% → 17.7% (-2.0pp)

Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.

Metric Before 30dAfter 30dΔ vs Before YoYΔ vs YoY Peer Δ (bf→after)Δ vs Peer Verdict
CVR 1.9% 2.5% +28.2% 0.0% n/a +14.1% +14.0% worked
GB/UDV $2.96 $3.94 +33.2% $0.00 n/a +10.0% +23.2%
MVR/UDV $0.33 $0.33 +0.4% $0.00 n/a -984.4% +984.8%
Promo-spend flag. GB/UDV improved but MVR/UDV did not — gains were likely absorbed by ILS / push campaigns. Investigate promo attribution before concluding the change worked.

3-Comparison — 60 Min Massage of Choice w/Hot Stones, Massage Oil + $5 Alfa Giftcard alfa-foot-spa-1

Change anchor: 2026-02-01  ·  80d since change
Margin: 21.0% → 17.7% (-3.3pp)

Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.

Metric Before 30dAfter 30dΔ vs Before YoYΔ vs YoY Peer Δ (bf→after)Δ vs Peer Verdict
CVR 1.0% 0.6% -37.2% 0.0% n/a -2.5% -34.7% didnt work
GB/UDV $0.80 $0.54 -32.4% $0.00 n/a -2.6% -29.8%
MVR/UDV $0.07 $0.05 -25.6% $0.00 n/a +42.4% -68.0%

3-Comparison — 90 Min Massage of Choice w/Hot Stones, Massage Oil + $5 Alfa Giftcard alfa-foot-spa-1

Change anchor: 2026-03-12  ·  41d since change
Price: $84.99 → $97.99

Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.

Metric Before 30dAfter 30dΔ vs Before YoYΔ vs YoY Peer Δ (bf→after)Δ vs Peer Verdict
CVR 0.0% 0.4% n/a 0.0% n/a -5.4% n/a insufficient data
GB/UDV $0.00 $0.46 n/a $0.00 n/a -2.6% n/a
MVR/UDV $0.00 $0.06 n/a $0.00 n/a +58.9% n/a

3-Comparison — 90 Min Couples Massage of Choice w/Hot Stones, Massage Oil + 2 $5 Alfa Giftcards alfa-foot-spa-1

Change anchor: 2026-03-10  ·  43d since change
Price: $169.99 → $195.99

Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.

Metric Before 30dAfter 30dΔ vs Before YoYΔ vs YoY Peer Δ (bf→after)Δ vs Peer Verdict
CVR 0.0% 1.1% n/a 0.0% n/a -9.3% n/a worked
GB/UDV $0.00 $2.16 n/a $0.00 n/a -11.8% n/a
MVR/UDV $-0.02 $0.22 +1208.1% $0.00 n/a +17.5% +1190.6%

SF Context

Churn-threat classification from sales cases and tasks: sf data insufficient

No churn-threat keywords detected in recent cases or tasks.

0 recent case(s) and 0 recent task(s) in 730-day lookback.