active-chiropractic-10 · L3 - Massage · Tacoma (Pacific North)
Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)
| Option | List | Sell | Effective Margin | Units QTD | GB QTD |
|---|---|---|---|---|---|
| One 60-Minute Custom Massage | $85.01 | $50.00 | 31.8% | 20 | $1,099.80 |
Activity Timeline (sorted newest first)
- 2026-03-01 Margin change on One 60-Minute Custom Massage — 25.6% → 31.8% analysed below
- 2026-02-25 Price change on One 60-Minute Custom Massage — $50.00 → $54.99
- 2025-10-28 Price change on One 60-Minute Custom Massage — $40.00 → $50.00
- 2025-08-01 Margin change on One 60-Minute Custom Massage — 27.2% → 25.0%
- 2025-07-08 Price change on One 60-Minute Custom Massage — $44.00 → $40.00
- 2025-06-01 Margin change on One 60-Minute Custom Massage — 25.0% → 27.4%
3-Comparison — One 60-Minute Custom Massage active-chiropractic-10
Change anchor: 2026-03-01
· 52d since change
Margin: 25.6% → 31.8% (6.2pp)
Margin: 25.6% → 31.8% (6.2pp)
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 6.2% | 5.5% | -11.1% | 5.0% | +10.4% | +17.1% | -28.2% | worked |
| GB/UDV | $3.32 | $3.83 | +15.4% | $2.40 | +59.8% | +17.9% | -2.5% | |
| MVR/UDV | $0.72 | $1.04 | +45.7% | $0.57 | +82.6% | +184.7% | -139.0% |
SF Context
Churn-threat classification from sales cases and tasks: sf data insufficient
No churn-threat keywords detected in recent cases or tasks.