a-touch-of-life-massage-and-wellness-1 · L3 - Massage · Centennial (Mountain)
Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)
| Option | List | Sell | Effective Margin | Units QTD | GB QTD |
|---|---|---|---|---|---|
| 60 Minute Swedish or Deep Tissue Massage for New Clients Only | $95.00 | $65.00 | 40.5% | 8 | $567.92 |
| 90 Minute Swedish or Deep Tissue Massage for New Clients Only | $134.99 | $89.00 | 40.4% | 15 | $1,454.85 |
| 60 Minute Swedish or Deep Tissue Massage | $90.00 | $90.00 | 0.0% | 0 | $0.00 |
| 90 Minute Swedish or Deep Tissue Massage | $120.00 | $120.00 | 0.0% | 0 | $0.00 |
Activity Timeline (sorted newest first)
- 2026-03-01 Margin change on 60 Minute Swedish or Deep Tissue Massage for New Clients Only — 36.6% → 40.5% analysed below
- 2026-03-01 Margin change on 90 Minute Swedish or Deep Tissue Massage for New Clients Only — 35.4% → 40.4% analysed below
- 2026-02-23 Price change on 60 Minute Swedish or Deep Tissue Massage for New Clients Only — $65.00 → $70.99
- 2026-02-23 Price change on 90 Minute Swedish or Deep Tissue Massage for New Clients Only — $89.00 → $96.99
3-Comparison — 60 Minute Swedish or Deep Tissue Massage for New Clients Only a-touch-of-life-massage-and-wellness-1
Margin: 36.6% → 40.5% (3.9pp)
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 3.1% | 2.9% | -4.7% | 5.1% | -42.2% | +1.1% | -5.8% | didnt work |
| GB/UDV | $2.06 | $2.09 | +1.6% | $3.31 | -36.9% | +2.7% | -1.1% | |
| MVR/UDV | $0.70 | $0.79 | +12.9% | $0.86 | -8.4% | +81.8% | -69.0% |
3-Comparison — 90 Minute Swedish or Deep Tissue Massage for New Clients Only a-touch-of-life-massage-and-wellness-1
Margin: 35.4% → 40.4% (4.9pp)
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 2.7% | 2.0% | -26.7% | 3.9% | -49.3% | -5.4% | -21.3% | didnt work |
| GB/UDV | $2.40 | $1.90 | -20.7% | $3.44 | -44.8% | -7.2% | -13.5% | |
| MVR/UDV | $0.71 | $0.72 | +1.1% | $0.85 | -15.7% | +105.8% | -104.7% |
SF Context
Churn-threat classification from sales cases and tasks: sf data insufficient
No churn-threat keywords detected in recent cases or tasks.