MarginWatch

a-breeze-of-freedom-13 · L3 - Massage · Fayetville (Southeast)

Owner: David Sprowl · Manager: Jake Moore · Division: Atlanta · Stage: · PDS: Massage - Full Body

Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)

Option	List	Sell	Effective Margin	Units QTD	GB QTD
One 60 minute full body massage with hot towels	$90.00	$60.30	0.0%	0	$0.00
One 90 minute full body massage with Hot towels, exfoliating foot s...	$150.00	$97.50	0.0%	0	$0.00
One 60 minute full body massage with hot towels	$90.00	$65.00	30.0%	20	$1,300.00
One 90 minute full body massage with Hot towels, exfoliating foot s...	$150.00	$99.00	30.0%	9	$891.00
One 90 minute full body massage with Hot towels, exfoliating foot s...	$150.00	$97.50	0.0%	0	$0.00
One 60 minute full body massage with hot towels	$90.00	$60.30	0.0%	0	$0.00

Activity Timeline (sorted newest first)

2026-03-12 Price change on One 60 minute full body massage with hot towels — $59.00 → $65.00 analysed below
2025-07-01 Margin change on One 60 minute full body massage with hot towels — 35.0% → 30.7%
2025-07-01 Margin change on One 90 minute full body massage with Hot towels, exfoliating foot s... — 35.0% → 31.9% analysed below

Signing signals (blue) are recent SF task completions or opportunity field changes — they may precede the margin/price shift appearing in billing data, because only vouchers sold AFTER the signing date bill at the new rate.

3-Comparison — One 90 minute full body massage with Hot towels, exfoliating foot s... a-breeze-of-freedom-13

Change anchor: 2025-07-01 · 295d since change
Margin: 35.0% → 31.9% (-3.1pp)

Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.

Metric	Before 30d	After 30d	Δ vs Before	YoY	Δ vs YoY	Peer Δ (bf→after)	Δ vs Peer	Verdict
CVR	1.5%	1.8%	+22.5%	0.0%	n/a	-10.6%	+33.1%	inconclusive
GB/UDV	$1.47	$1.77	+20.5%	$0.00	n/a	-8.1%	+28.7%
MVR/UDV	$0.34	$0.30	-12.0%	$0.00	n/a	-219.7%	+207.8%

Promo-spend flag. GB/UDV improved but MVR/UDV did not — gains were likely absorbed by ILS / push campaigns. Investigate promo attribution before concluding the change worked.

3-Comparison — One 60 minute full body massage with hot towels a-breeze-of-freedom-13

Change anchor: 2026-03-12 · 41d since change
Price: $59.00 → $65.00

Metric	Before 30d	After 30d	Δ vs Before	YoY	Δ vs YoY	Peer Δ (bf→after)	Δ vs Peer	Verdict
CVR	2.8%	3.1%	+10.8%	4.4%	-29.7%	-14.7%	+25.5%	didnt work
GB/UDV	$1.83	$2.46	+34.3%	$3.84	-36.0%	-14.1%	+48.4%
MVR/UDV	$0.29	$0.35	+23.0%	$0.74	-52.3%	+27.1%	-4.2%

Promo-spend flag. GB/UDV improved but MVR/UDV did not — gains were likely absorbed by ILS / push campaigns. Investigate promo attribution before concluding the change worked.

SF Context

Churn-threat classification from sales cases and tasks: sf data insufficient

No churn-threat keywords detected in recent cases or tasks.

0 recent case(s) and 0 recent task(s) in 730-day lookback.