805-rolfing-and-massage-3 · L3 - Massage · Santa Barbara (Pacific South)
Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)
| Option | List | Sell | Effective Margin | Units QTD | GB QTD |
|---|---|---|---|---|---|
| 60-Minute Swedish, Deep Tissue, or Sports Massage with Cupping Therapy | $150.00 | $78.00 | 0.0% | 0 | $0.00 |
| 60-Minute Swedish, Deep Tissue, or Sports Massage with Percussion Therapy | $140.00 | $68.60 | 0.0% | 0 | $0.00 |
| 60-Minute Swedish, Deep Tissue, or Sports Massage | $130.00 | $58.50 | 0.0% | 0 | $0.00 |
Activity Timeline (sorted newest first)
- 2025-10-19 Price change on 60-Minute Swedish, Deep Tissue, or Sports Massage with Percussion Therapy — $50.40 → $68.60 analysed below
- 2025-09-20 Price change on 60-Minute Swedish, Deep Tissue, or Sports Massage — $50.70 → $58.50 analysed below
- 2025-09-19 Price change on 60-Minute Swedish, Deep Tissue, or Sports Massage with Cupping Therapy — $58.50 → $79.50 analysed below
- 2025-08-12 Price change on 60-Minute Swedish, Deep Tissue, or Sports Massage — $83.20 → $50.70
- 2025-05-03 Price change on 60-Minute Swedish, Deep Tissue, or Sports Massage — $74.10 → $49.40
3-Comparison — 60-Minute Swedish, Deep Tissue, or Sports Massage 805-rolfing-and-massage-3
Price: $50.70 → $58.50
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 2.1% | 3.3% | +54.8% | 0.0% | n/a | +5.9% | +48.8% | worked |
| GB/UDV | $1.13 | $2.12 | +87.9% | $0.00 | n/a | +6.9% | +81.0% | |
| MVR/UDV | $0.48 | $0.99 | +105.6% | $0.00 | n/a | -11.2% | +116.8% |
3-Comparison — 60-Minute Swedish, Deep Tissue, or Sports Massage with Percussion Therapy 805-rolfing-and-massage-3
Price: $50.40 → $68.60
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 0.0% | 0.6% | n/a | 0.0% | n/a | +35.4% | n/a | worked |
| GB/UDV | $0.00 | $0.40 | n/a | $0.00 | n/a | +45.0% | n/a | |
| MVR/UDV | $-0.09 | $0.22 | +335.2% | $0.00 | n/a | +81.0% | +254.2% |
3-Comparison — 60-Minute Swedish, Deep Tissue, or Sports Massage with Cupping Therapy 805-rolfing-and-massage-3
Price: $58.50 → $79.50
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 0.2% | 0.3% | +49.6% | 0.0% | n/a | +1.2% | +48.4% | didnt work |
| GB/UDV | $0.15 | $0.25 | +70.7% | $0.00 | n/a | +7.0% | +63.7% | |
| MVR/UDV | $0.08 | $-0.00 | -105.1% | $0.00 | n/a | -11.1% | -93.9% |
SF Context
Churn-threat classification from sales cases and tasks: sf data insufficient
No churn-threat keywords detected in recent cases or tasks.