7massage-2 · L3 - Massage · Powder Springs (Southeast)
Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)
| Option | List | Sell | Effective Margin | Units QTD | GB QTD |
|---|---|---|---|---|---|
| 60-min Body Massage: Including hot stone, essential oil & Aromatherapy | $125.01 | $85.23 | 0.0% | 0 | $0.00 |
| 90-min Body Massage: Including hot stone, essential oil & Aromatherapy | $190.00 | $131.10 | 0.0% | 0 | $0.00 |
| 120-min Body Massage: Including hot stone, essential oil & Aromathe... | $248.00 | $173.60 | 0.0% | 0 | $0.00 |
Activity Timeline (sorted newest first)
- 2025-08-29 Price change on 60-min Body Massage: Including hot stone, essential oil & Aromatherapy — $75.00 → $88.63 analysed below
3-Comparison — 60-min Body Massage: Including hot stone, essential oil & Aromatherapy 7massage-2
Change anchor: 2025-08-29
· 236d since change
Price: $75.00 → $88.63
Price: $75.00 → $88.63
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 4.3% | 3.7% | -13.8% | 0.0% | n/a | -16.8% | +3.1% | didnt work |
| GB/UDV | $3.22 | $3.25 | +0.9% | $0.00 | n/a | -12.1% | +13.0% | |
| MVR/UDV | $0.91 | $0.89 | -2.7% | $0.00 | n/a | +56.9% | -59.6% |
Promo-spend flag. GB/UDV improved but MVR/UDV did not — gains were likely absorbed by ILS / push campaigns. Investigate promo attribution before concluding the change worked.
SF Context
Churn-threat classification from sales cases and tasks: sf data insufficient
No churn-threat keywords detected in recent cases or tasks.