5enses-massage-2 · L3 - Massage · Chicago (Midwest)
Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)
| Option | List | Sell | Effective Margin | Units QTD | GB QTD |
|---|---|---|---|---|---|
| One 60 minute Lymphatic Drainage Massage | $100.00 | $70.00 | 35.0% | 14 | $980.00 |
| Three 60 minute Lymphatic Drainage Massage | $299.99 | $224.00 | 35.0% | 5 | $1,120.00 |
| Two 60 minute Lymphatic Drainage Massage | $200.00 | $154.00 | 35.0% | 5 | $770.00 |
Activity Timeline (sorted newest first)
- 2026-02-01 Margin change on One 60 minute Lymphatic Drainage Massage — 37.4% → 35.0% analysed below
- 2026-02-01 Margin change on Three 60 minute Lymphatic Drainage Massage — 39.0% → 35.0% analysed below
- 2026-02-01 Margin change on Two 60 minute Lymphatic Drainage Massage — 37.5% → 35.0% analysed below
- 2025-09-11 Price change on One 60 minute Lymphatic Drainage Massage — $80.00 → $70.00
3-Comparison — One 60 minute Lymphatic Drainage Massage 5enses-massage-2
Margin: 37.4% → 35.0% (-2.4pp)
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 1.8% | 1.7% | -5.8% | 0.0% | n/a | +9.1% | -14.9% | didnt work |
| GB/UDV | $1.28 | $1.21 | -5.8% | $0.00 | n/a | +9.2% | -15.0% | |
| MVR/UDV | $0.24 | $0.22 | -8.5% | $0.00 | n/a | +108.4% | -116.9% |
3-Comparison — Three 60 minute Lymphatic Drainage Massage 5enses-massage-2
Margin: 39.0% → 35.0% (-4.0pp)
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 0.4% | 0.5% | +29.1% | 0.0% | n/a | -0.0% | +29.1% | inconclusive |
| GB/UDV | $0.89 | $1.15 | +29.1% | $0.00 | n/a | +1.9% | +27.1% | |
| MVR/UDV | $0.16 | $0.21 | +30.7% | $0.00 | n/a | +41.3% | -10.6% |
3-Comparison — Two 60 minute Lymphatic Drainage Massage 5enses-massage-2
Margin: 37.5% → 35.0% (-2.5pp)
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 0.4% | 0.3% | -35.5% | 0.0% | n/a | -10.6% | -24.9% | didnt work |
| GB/UDV | $0.61 | $0.39 | -35.5% | $0.00 | n/a | -12.7% | -22.8% | |
| MVR/UDV | $0.15 | $0.10 | -29.8% | $0.00 | n/a | +63.8% | -93.5% |
SF Context
Churn-threat classification from sales cases and tasks: sf data insufficient
No churn-threat keywords detected in recent cases or tasks.